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The Rise of the Creative Class, Revisited, by Richard Florida
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Creativity’s bottom line: How winning companies turn creativity into business value and growth
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World Economic Forum - PDF
The impact of emerging technologies on the creative economy
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The “creative economy” includes industries that monetize creative activity, governments that design policy to encourage creativity and economic “growth,” and, of course, the creative job holders.
So what is it?
Article
How winning companies turn creativity into business value and growth
Dive deeper
But does creativity produce business value? McKinsey finds strong correlation between creativity and financial performance.
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Book
The Rise of the Creative Class, Revisited,
by Richard Florida
Dive deeper
According to urban theorist (and CityLab cofounder) Richard Florida, a rising “creative class” of workers
is fashioning an economy in which “the creative
ethos is increasingly dominant.”
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A quick briefing in five—or a fifty-minute deeper dive
Creativity drives business innovation and growth. But is it reserved for the lucky few?
Creating creatives
In this edition:
% of workforce
Service class
Creative class
Agriculture
Working class
Likelihood of above-average financial performance: quartiles ranked by creativity score, %
70
35
67
32
Top
Bottom
Top
Bottom
Total returns to stakeholders
Organic revenue growth
The creative economy … encompasses creative endeavors such as music, film and television, gaming, advertising, publishing and literature, as well as architecture, design, arts, and fashion.”
“
—World Economic Forum
Getting ready
C-suite executives can boost the creative
output of employees at any level using these
simple techniques.
Dive deeper
Sparking creativity in teams: An executive’s guide
Article - McKinsey Quarterly
Immerse
Challenge
Discover
Limit
Unify
Plunge would-be innovators into new experiences to help them break free of preexisting views and conceptions
Help employees confront
the hidden orthodoxies
about customers, industry norms, and business models that deaden creative impulses
Discover the hidden connections across “seemingly unrelated questions, problems, or ideas” that research shows are the most powerful driver
of innovation
Impose artificial constraints (eg, what if the price of our product was halved?) to
inject “stark necessity” into otherwise low-risk
creativity-building exercises
Treat creativity and data
as equal partners, with regard to the customer experience and consumer insights
in particular
Creative Disruption: The impact
of emerging technologies on the
creative economy
World Economic Forum - PDF
Sparking creativity in teams:
An executive’s guide
Article - McKinsey Quarterly
