Instilling a start-up mindset
The opportunity
In a rapidly changing digital landscape, Singapore-based DBS Bank recognized the need to cater to a new generation of tech-savvy customers by transforming into a digitally-driven bank. DBS CEO, Piyush Gupta, set a simple yet powerful challenge: Act more like a technology start-up, and less like a bank. To achieve this, the top management sought inspiration not from other banks but from tech giants. DBS technology leaders had the aspiration to shape the digital future for the bank based on learnings from leading tech companies. This culminated in a clear vision: "Make banking joyful." The focus was on delighting customers by making banking effortless and becoming "invisible" in the process.
—Piyush Gupta, Chief Executive Officer, DBS
“We leveraged digital technologies to be more relevant to our customers and also to be more convenient, simple, and safe for our staff. We’ve been on this journey for a number of years and have developed an effective and broad-based set of digital capabilities.”
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