Enthusiasm
ANXIETY
86%
of marketers say they are excited about the possibilities AI creates
57%
report feeling anxious about what AI means for their roles
While the C-suite views AI primarily as a driver of productivity
Senior marketers value AI 2× more as a driver of growth than of efficiency
Growth
PRODUCTIVITY
10%
have started capturing value across end-to-end workflows
60%
Adoption
Value
report using AI multiple times per week
Nearly
But less than