Where does your business
sit in the digital spectrum
Source: McKinsey analysis
Taking bold steps
These companies face
severe–and perhaps fatal–
disruption unless they
make big moves
Making low-risk moves
These companies cherry-
pick simple plays and
are relatively unaffected
Building agility
These companies need to make
rapid moves but can’t let the scope
of these changes overshadow
existing businesses
Living in two worlds
These companies need to
prepare for big changes but
can’t lose short-term focus
on existing businesses
Degree
of change
Pace
of change
