Themes vary among respondents in the perception of difficulty and importance.
Average
Investors
Start-ups
Incumbents
Perceived difficulty of themes,¹ % of mentions
Perceived importance to growth,² % of mentions
¹
Taken from question, “Which innovation themes do you think will be the most challenging for the current chemical industry to respond to?”
²
Taken from question for incumbents, “Select the top three innovation themes that are most important to your company’s growth,” and the question for start-ups, “Select the top innovation theme(s) your company focuses on.”
Source: Innovation survey in the chemicals sector 2022 (North America), McKinsey, 2022
McKinsey & Company
Discovery
Production
Delivery
Application
Management
Average
Investors
Start-ups
Incumbents
