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Primary risks

Use cases

eg, chatbots for customer services

Customer engagement

eg, generating content summaries

Concision

eg, generating or debugging code

Coding and software

Image description: A chart showing the risks associated with using generative AI across four use cases. The use cases are customer engagement, concision, coding and software, and creative content. The risks are impaired fairness, intellectual property infringement, data privacy and quality, malicious use, security threats, performance and “explainability,” and strategic. End of image description.

eg, developing marketing content

Creative content

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Image description: A chart showing the risks associated with using generative AI across four use cases. The use cases are customer engagement, concision, coding and software, and creative content. The risks are impaired fairness, intellectual property infringement, data privacy and quality, malicious use, security threats, performance and “explainability,” and strategic. End of image description.

Creative content

Coding and software

Concision

Customer engagement

Performance and “explainability”

Malicious use

Intellectual property infringement

Strategic

Security threats

Data privacy and quality

Impaired fairness

Use cases

Primary risks

Gen AI use cases and primary risks

eg, developing marketing content

eg, generating or debugging code

eg, generating content summaries

eg, chatbots for customer services