[With] a balanced view of the claims and contributions of all who affect the Company’s operations, we have a sound guide toward meeting our responsibilities to society.
We do no one a service by failing to encompass, as part of our management task, a fuller comprehension of what it is we do and for what we have a major responsibility.
The corporation, like society itself, is a congregation of human beings and, like society itself, it prospers to the extent that the relationships it maintains are fruitful, harmonious, and mutually beneficial.
We in business are doing more than earning profits. … We are working to help build a political and social system different in important respects from any other the world has ever known.
[If] an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself except [its] beliefs as it moves through corporate life.
The social, moral, and economic problems of our society are bound to become more rather than less complex. … It is necessary to take a long, hard look to see whether our investments made today will be serving society’s needs tomorrow in constructive and dynamic ways.
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1959
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New Frontiers for Professional Managers
Free Man and the Corporation
The Uncommon Man
Vitality in a Business Enterprise
A Business and Its Beliefs: The Ideas That Helped Build IBM
Business and Social Change: Life Insurance Looks to the Future
Ralph J. Cordiner (president, General Electric)
Roger Blough (CEO and chairman of the board of directors, United States Steel)
Crawford H. Greenewalt (president, E. I. du Pont de Nemours)
Frederick R. Kappel (president, American Telephone and Telegraph)
Thomas J. Watson Jr. (chairman of the board, IBM)
James F. Oates Jr. (CEO and chairman of the board, Equitable Life Assurance Society of the United States)
Explore excerpts from the Columbia University and McKinsey lectures
