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But what makes a good story? Birkinshaw found three primary categories, the first of which trades clinical academic terms for narratives that connect to real emotional responses.
Behind their success
Article - McKinsey Quarterly
Telling a good innovation story
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Dive deeper
A London Business School professor researched the best way to help innovative ideas stand out and get funded, finding that storytelling is what makes it happen.
Framing it
Article - McKinsey Quarterly
The eight essentials
of innovation
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What are innovators up against
in big organizations?
Long odds
A quick briefing in five—
or a fifty-minute deeper dive
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Emotional stories help innovative ideas attract attention—and get funded. Here are the narratives that help good ideas break through.
Getting your
story straight
In this edition:
Persistence
and discovery
The second category of narratives updates some classic themes.
Better smart
than lucky
The final category involves the propulsive power of external forces and the role of serendipity.
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Dive deeper
Telling a good innovation story
Article - McKinsey Quarterly
Dive deeper
Dive deeper
Telling a good innovation story
Article - McKinsey Quarterly
Dive deeper
Dive deeper
Telling a good innovation story
Article - McKinsey Quarterly
But first …
Each of these narrative approaches presumes you’ve got a good idea to start with. If you’re finding them scarce, try these accelerators.
Dive deeper
Dive deeper
Accelerating product development: The tools
you need now
Article - McKinsey Quarterly
Accelerating product development:
The tools you need now
Article - McKinsey Quarterly
Telling a good innovation story
Article - McKinsey Quarterly
The eight essentials of innovation
Article - McKinsey Quarterly