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The strategic yardstick you can’t afford to ignore
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Getting organizational redesign right
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Now that you’ve
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But what makes a good story? Birkinshaw found three primary categories, the first of which trades clinical academic terms for narratives that connect to real emotional responses.
Behind their success
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Telling a good
innovation story
Dive deeper
A London Business School professor researched the best way to help innovative ideas stand out
and get funded, finding that storytelling is what makes it happen.
Framing it
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The eight essentials
of innovation
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What are innovators up against in big organizations?
Long odds
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A quick briefing in five—or a fifty-minute deeper dive
Emotional stories help innovative ideas attract attention—and get funded. Here are the narratives that help good ideas break through.
Getting your story straight
In this edition:
Persistence and discovery
The second category of narratives updates some classic themes.
Organizing for the age of urgency
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Dive deeper
Telling a good
innovation story
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Better smart than lucky
The final category involves the propulsive power
of external forces and the role of serendipity.
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from the Five Fifty
Take another Five
Subscribe
Discover more Five Fifties
Now that you’ve
read the five …
Take a fifty-minute deeper dive
Dive deeper
Telling a good
innovation story
Article - McKinsey Quarterly
Dive deeper
Telling a good
innovation story
Article - McKinsey Quarterly
But first …
Each of these narrative approaches presumes you’ve got a good idea to start with. If you’re finding them scarce, try these accelerators.
Dive deeper
Accelerating product development: The tools
you need now
Article - McKinsey Quarterly
The eight essentials of innovation
Article - McKinsey Quarterly
Telling a good innovation story
Article - McKinsey Quarterly
Article - McKinsey Quarterly
Accelerating product development:
The tools you need now
