Key facts
Over the past three years, the spread in digital and AI maturity between leaders and laggards has increased by 60 percent.⁵ In the banking sector, which we’ve studied in detail, digital leaders saw 40 to 70 percent growth in digital sales, while digital laggards grew only 8 to 17 percent.⁶
The spread in digital and AI maturity between leaders and laggards has increased by
60%
over the past three years.
Implications
Rewired companies build capabilities that build on each other so that, over time, value compounds—more value, more speed, more digital distance over peers. Focus on a domain where you can move the needle quickly, and be clear about what mutually reinforcing capabilities you need to develop.
⁵
The scores are based on McKinsey’s Digital Quotient (DQ) and AI Quotient (AIQ) assessments, which measure digital and AI maturity across core capabilities, as well as across the management practices essential to capturing value. The DQ and AIQ standard deviation, or spread, was 10.3 points in the period from 2016–19. This increased to 16.3 points in the period from 2020–22.
⁶
Eric Lamarre et al., “The value of digital transformation,” Harvard Business Review, July 21, 2023.