The five fundamentals of innovation culture
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Believe and value
Companies with top innovative cultures hold innovation as a central value three times more often than others—and they cascade this virtue throughout the organization.
Frame and champion
Signal and symbolize
Shield and empower
Show and ritualize
Believe and value
Frame and champion
CEOs who frame innovation as a core tenet of their companies’ success can help inspire employees to take risks and push the limits of what’s possible.
Signal and symbolize
Leaders can use symbols to help reinforce an innovation culture—from a CEO visiting a team to recognition and rewards for company innovators.
Show and ritualize
Strong innovators routinely demonstrate innovation’s central role in the organization, such as through innovation days, hackathons, and meeting-free days.
Shield and empower
Leading innovators foster belonging and safety through a shared commitment to innovation, destigmatizing failure and encouraging experimentation.