Source: McKinsey Digital Global Survey, 2016 and 2017; McKinsey analysis
Don’t underestimate how digital disrupts the nature of competition.
Disruption is always dangerous, but digital disruptions are happening faster than ever.
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Footnotes and sources
Digital competition shrinks value. Customers win, and companies lose. Products/services become obsolete, and value pools consolidate.
Growth rates will plummet. To survive, companies must be first movers.
