Launching a new era for growth
The opportunity
Allianz Direct, the pan-European digital insurer of global insurance leader Allianz Group, wanted to shape the future of online insurance and provide a new level of service that could galvanize the organization and propel it to a new era of growth. To outcompete and ensure strong growth well into the future, it embarked on a daunting journey: it would transform ways of working and use modern, cutting-edge technology and advanced analytics to reimagine the end-to-end user experience, from buying the first product to filing a claim. The North Star was to become “digitally unbeatable” in all areas of the value chain and thus Europe’s number one digital insurer.
Aspirations behind the digital transformation
—Philipp Kroetz, Chief Executive Officer, Allianz Direct
With a combination of technical excellence, sophisticated IT, and digital marketing capabilities, we’ve created a strong foundation that will act as the innovation engine for the Allianz Group.”
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Key elements of the transformation