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How to 
align the 
organization

How to 
connect with stakeholders

How to manage personal effectiveness 

How to set 
the direction

How to mobilize through leaders

How to engage with the board

Vision mindset: Reframe the game

Encapsulate the vision on a single page. Many leaders we spoke with have “one-pagers” that summarize their company’s mission in simple, succinct language. The late Ivan Menezes, former CEO of Diageo, used to carry “the Diageo performance ambition,” a one-pager that laid out the company’s six strategic pillars. “Whether you’re on a bottling line in Kenya or doing sales in Vietnam, you can find yourself on the page and know where you could make a difference,” he said.

Keep a short list of priorities. Many CEOs emphasized the need to keep their priorities streamlined. One CEO distilled his agenda down to five priorities to ensure he focused on what matters. This seemingly simple practice helps leaders prioritize effectively and keep the message to the organization clear.

 
Repeatedly reinforce organizational priorities. Even in seemingly routine and operational meetings, it is often important to start with core values. For example, one CEO begins every operations meeting with a review of the company’s core values. Another printed the company’s vision and priorities and posted them on the office walls.
 

Strategy mindset: Make big moves early 
and often


Seek insights in unexpected places. CEOs stay abreast of trends in numerous ways, from speaking with clients and suppliers to visiting innovative companies within or outside their sectors. Some take more unorthodox approaches, such as seeking input from younger colleagues to learn about emerging pockets of demand or delving into undervalued customer segments. Read the story

Keep an eye on the downside. To understand their organizations’ risk exposure and develop contingency plans, leaders need to understand worst-case scenarios. One CEO regularly 
asks, “Which mistake can I afford to make, and which can’t I?” Read the story

McKinsey & Company

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