Health media creates value at the intersection of healthcare organizations, advertisers, and consumers.
Select each tile to learn more
Healthcare organizations
Healthcare organizations
Advertisers
Advertisers
Consumers
Consumers
are interested in partnering with advertisers for the following:
are interested in partnering with healthcare organizations for the following:
want health media when learning about their health, especially to understand
the following:
connecting patients with services
helping patients find information
generating diversified revenue streams
reaching specific
audiences with contextually relevant offers (eg, condition-specific)
creating brand alignments
accessing audiences they can’t otherwise reach
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what type of doctor
to visit
symptoms
treatment options
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McKinsey & Company