More farmers are adopting biostimulants or biofertilizers compared with biocontrols in their fertilizer and crop protection protocols.
Currently using
Planning to use
Biostimulant or biofertilizer adoption,
% of respondents1
Biocontrol adoption,
% of respondents2
United States
2022
2024
21
26
8
7
12
6
5
6
2022
2024
12
17
5
6
8
5
4
3
Canada
2022
2024
38
33
8
23
25
13
Europe3
8
6
2022
2024
13
25
4
7
15
12
Argentina
12
13
2022
2024
52
64
6
55
61
6
Brazil
6
6
N/A4
46
2022
2024
N/A
22
Mexico
3
3
2
1
3
2022
2024
12
15
4 5
India
3
2022
2024
25
31
15
20
6
7
Total5
6
6
1Question: Are you using biostimulants or biofertilizers in your fertilizer protocol? (2022, n = 4,474; 2024, n = 4,382).
2Question: Are you using alternative forms of crop protection into your pest management protocol? (2022, n = 4,474; 2024, n = 4,382).
3France, Germany, and Netherlands.
4Mexico was not part of this survey in 2022.
52024 total average excludes Mexico, so samples are comparable.
Source: McKinsey Global Farmer Insights 2024
McKinsey & Company