Unclear ROI and high implementation and maintenance costs are the two main challenges for agtech adoption across regions.
% of respondents ranking challenge in top 31
North America2
Europe3
Latin America4
India
53%
33%
33%
45%
Unclear ROI
No scale to justify the investment
High implementation and maintenance costs
Lack of technical support when problems arise
41%
27%
25%
34%
High implementation and maintenance costs
High implementation and maintenance costs
Lack of technical support when problems arise
Time-consuming to set up, understand, and use
35%
26%
25%
31%
Time-consuming to set up, understand, and use
Unclear ROI
Unclear ROI
High implementation and maintenance costs
1Question: What are your biggest challenges when it comes to agricultural technologies? (n = 3,541).
2Canada and US.
3France, Germany, and Netherlands.
4Argentina, Brazil, and Mexico.
Source: McKinsey Global Farmer Insights 2024
McKinsey & Company