Source: Euromonitor Passport; McKinsey Global Institute analysis
Year-over-year growth of e-commerce sales as a share of total retail sales,
percentage point change
UK
China
US
Spain
Germany
India
France
Japan
1.3
3.0
1.4
0.6
0.8
0.7
0.6
0.6
4.5×
1.6×
3.3×
4.7×
2.3×
2.1×
2.0×
1.8×
5.7
4.8
4.6
2.8
1.8
1.6
1.2
1.1
Average, 2015–19
2019–20
In 2019–2020, growth suddenly increased dramatically–2-5X average
2015–2019 saw steady year-over-year growth in e-commerce
E-commerce has grown two to five times faster than before the pandemic.