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Design for value and growth in a new world
Article
Good design is good business
Article
The expanding role of design in creating
an end-to-end customer experience
Article
More than a feeling: Ten design practices
to deliver business value
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More than a feeling:
Ten design practices to deliver business value
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Make design strength a C-level
metric that’s measured and managed
as rigorously as cost, quality, and time
Listen and iterate long after the initial
conceptual phase so as to improve
customer experiences postlaunch
Deploy your design experts within
small, widely distributed teams with
regular customer interaction
Good design arises instead as companies make design thinking and collaboration a core capability. Here are three practices that can help.
Designing beyond
Article
The expanding role of design in creating an end-to-end customer experience
Dive deeper
The premium for good design is increasing as digital blurs the lines between products, services, and the places they’re consumed.
Designing digital
End-to-end
user experiences connecting products and services
Services integrating physical products
Products augmented by services
A convergence triad
Article
Good design is
good business
Dive deeper
John Maeda, global head of computational design and inclusion at Automattic
“
Whenever someone has come to me asking for the silver bullet, I say there’s only a silver ray. And you have to know where to point it. And you might get lucky.”
But good design doesn’t occur through “Steve Jobs–type moments” of blinding insight.
Designing blind
Article
Design for value and growth in a new world
Dive deeper
The outperformance of design-led companies suggests that good design continues to be good business.
Design pays
Value of $10,000 investment
$ thousand
2014
2004
40
30
20
10
Source: Design Management Institute; Motiv Strategies
+219%
S&P 500
Design Value Index
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A quick briefing in five—or a fifty-minute deeper dive
Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
The midlife of design
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