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Scott Cook: Savor the surprises
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Fueling growth through data monetization
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—
“
Surprises will happen. Don’t ignore them—savor them. We learned something [from a data anomaly]
we never imagined.”
Scott Cook, cofounder, Intuit
One leading company looks for the data anomalies that hide useful insights for growing their business.
By exception
Video
Scott Cook: Savor the surprises
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Most companies will need to build a solid
foundation first.
First things
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Fueling growth through data monetization
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Laggards
Analytic leaders
Hybrid organization for data-analytics strategy
Altered long-term corporate strategy
% of respondents, in response to data-analytics challenge
13
45
18
32
New intercompany data pools
New business models
New services
Laggards
Analytic leaders
16
29
36
45
69
78
% of respondents
Industry leaders report a greater variety
of actions aimed at turning data into revenues.
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Fueling growth through data monetization
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Monetize the data. That’s the mantra for companies looking to grow through data and analytics. But how do you turn insights into action?
Savoring the surprise
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