Succeeding in any industry requires deep knowledge. Being a disruptor requires deep knowledge empowered by creative thinking. And being a start-up in the climate space requires knowledge and creativity and deep technological understanding.
Build differentiated and innovative products
The secret recipe
What we ultimately learned is that in markets this large, with millions and millions of apartments being sold, there is a lot of data available ....”
I think it’s a diverse and inclusive workforce that drives innovation. It drives innovation that’s reflective of the stakeholders and the communities we serve.”
We’re betting that if we can figure out a way to make our products taste better, make consumers feel good, and ultimately cost the same or less, people will go for it. We’ve got a lot of data out there backing
it up.”
CEO and founding partner, White Peak Real Estate
Jesper Jos Olsson
Executive vice president and chief global supply chain officer, Johnson & Johnson
Kathy Wengel
CEO and cofounder, Eat Just
Josh Tetrick
What we ultimately learned is that in markets this large, with millions and millions of apartments being sold, there is a lot of data available. So we analyzed this data to determine exactly what kind of apartment standards and size people are actually willing to pay for. So now when we underwrite markets or design products, it’s all based on data. We always say if there’s a window in one of our bathrooms, it’s not because an architect told us that it’s great to have a window in the bathroom; it’s because the data tells us that a window in the bathroom helps the unit sell faster. And that’s the beauty of a market like China, because only there do you have this vast amount of data available to drive your decision making.”
—Jesper Jos Olsson, CEO and founding partner, White Peak Real Estate
“
Read full quote
