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Article - McKinsey Quarterly
Raising your digital quotient
The case for digital reinvention
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Not every company can put a disruptive strategy in play. Others must excel at the operational aspects that make a difference.
Get it done
Agile IT functions that move at two speeds
Skills to design compelling customer experiences
Data-driven business operations and decision making
Dive deeper
We tested two paths to growth. The first retrieved all of the revenue growth lost to digitization—and then some. The second proved the next best thing.
Best and next best
Drop in revenue growth at full digitization
Disrupt
+12.3%
+4.0%
+4.3%
Disruptive strategy
Average execution
Net effect
–12%
Execute
+5.3%
+7.1%
+0.4%
Fast-follower strategy
Great execution
The old debate takes on new significance as industries approach full digitization.
New urgency
Revenue growth
–6%
Full digitization
Current digitization
A quick briefing in five— or a fifty-minute deeper dive
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What matters more—great strategy or great execution? New research finds that strategy wins, especially disruptive strategies that respond powerfully to digitization.
Strategy vs execution
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