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During the COVID-19 crisis, products and services have been digitizing at a rapid pace.
Accelerating
Crisis-fueled experimentation has become a primary source of organic growth during the pandemic. But you’ve got to escape pilot purgatory first.
The big experiment
In this edition:
A quick briefing in five—
or a fifty-minute deeper dive
Refocusing
At leading companies, executives are making sure their experiments focus on competitive advantage rather than just reducing costs.
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How COVID-19 has pushed companies over the technology tipping point—and transformed business forever
How COVID-19 has pushed companies over the technology tipping point—and transformed business forever
Experiment and invest
Responding to the great acceleration requires companies to experiment with and invest in new digital technologies.
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Scale, not snail
But watch out for pilot purgatory—
moving at a snail’s pace with experiments that fail to scale.
Getting to scale
Here’s how to scale your experiments for growth.
Avoid pilot purgatory in 7 steps
Avoid pilot purgatory in 7 steps
Blog
How COVID-19 has pushed companies over the technology tipping point
How COVID-19 has pushed companies over the technology tipping point
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Avoid pilot purgatory in 7 steps
Avoid pilot purgatory in 7 steps
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Digital strategy in a time of crisis
Digital strategy in a time of crisis
Article
Digital strategy in a time of crisis
Digital strategy in a time of crisis
Article
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Simplify and prune activities and offerings that are no longer viable while aggressively fixing issues in real time.
Look for opportunities to standardize what you’re learning to support scaling digital solutions across core business processes.
Use automation and predictive analytics to isolate difficulties quickly and effectively.
Start with the customer-facing initiatives that, while more complex, offer a bigger upside.
During the COVID-19 crisis, products and services have been digitizing at a rapid pace.
July
2020
Dec
2019
June
2017
May
2018
100
75
50
25
0
North America
Europe
Asia–Pacific
Global
Global
Adoption
acceleration
7 years
Adoption
acceleration
10+ years
Asia–Pacific
Adoption
acceleration
7 years
Europe
Adoption
acceleration
6 years
North America
Average share of products and/or services that are partially or fully digitized, %
How COVID-19 has pushed companies over the technology tipping point
How COVID-19 has pushed companies over the technology tipping point
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Were first in their industries
to experiment with new
technologies during the crisis
Invested more than industry peers in digital-related
capital expenditures
72
Yes
33
No
67
Yes
31
No
Respondents reporting 25%+ organic revenue growth in the past 3 years, %
3
Don’t know
10
Primarily a source of savings
19
Refocusing the entire business around digital technologies
30
Modernizing core technology capabilities
38
Investing more in technology to make it a competitive advantage
Organization’s current strategic posture toward technology, % of respondents
How COVID-19 has pushed companies over the technology tipping point
How COVID-19 has pushed companies over the technology tipping point
Survey
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Responding to the great acceleration requires companies to experiment with and invest in new digital technologies.
84
More than 1 year
28
More than 2 years
Companies stuck in pilot mode, %
Accelerate projects with common tools that broad groups of people can use.