Hotels in virtual worlds?
Virtual, immersive user experiences powered by extended reality (XR) could transform travel—but some traveler touchpoints are more ripe for disruption than others. The most promising use cases are focused on specific steps in the traveler journey.
There is currently limited interest in virtual hotel accommodations. While people may wish to explore virtual stays—a few hotel developers, for example, have built hotels on metaverse platforms—these will not yet replace actual stays. Nonetheless, hotel brands would do well to consider these complex opportunities and figure out what best drives traction in the new XR universe.
Read the full article:
"Tourism in the metaverse: Can travel go virtual?," May 2023
Charting the future
Leisure and entertainment.
2
Including events booking, food and beverage (F&B) booking, etc.
1
11. Post-travel
follow-up
10. Departure
Post-trip
9. Shopping
8. Mobility
7. Visitor
support
6. F&B
5. L&E
2
4. Stay
In-trip
3. Arrival
2. Planning
and
booking
1
1. Inspiration
Pretrip
The main use cases for tourism in the metaverse lie in pretrip and in-trip steps of the traveler journey.
Traveler journey (illustrative)
Main use cases for metaverse
Limited use cases for metaverse
Main use cases
Limited use cases
“Tourism in the metaverse: Can travel go virtual?,”