How much time do people spend on social media each day?
How much are marketers spending on digital advertising?
How do people research brands online?
What are the top drivers of online purchases?
How often do internet users buy things online?
2 hours 23 minutes
For more stats about social media usage, see pages 204–399.
$719.2 billion
For more stats about digital ad spend, see pages 512–538.
50.3% use search engines
For more stats about brand discovery and research, see pages 486–501.
Free delivery
For more stats about online shopping, see pages 435–452.
56.1%
shop online weekly
For more stats about online shopping, see pages 435–452.