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Meltwater
Brand Center
2024 | Last Updated 08.02.2024
Illustrations
Photography
Brand Icons
Email Signature
Templates
Logos | Colors | Fonts
Social Media Guidelines
Brand Guidelines
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The do's & don'ts of social media and press posting.
View our updated social media guidelines to help keep everyone sharing respectfully.
Social Media & Press Policy
Our visual identity.
This guide defines our brand look & feel including our brand colors, fonts, photography guidelines and more. This is a great resource to share with vendors to keep creative materials aligned with our brand.
Brand Style Guide
DOWNLOAD
Our messaging document.
Here you will find the foundation for our brand.
It includes everything from
our Company Vision & Mission to our Brand Personality
& Tone of Voice.
Brand Platform
Brand Guidelines
DOWNLOAD
Download
Download the policy below to inform your teams of the current rules for social
and press posting.
Watch VIDEO
Watch the video below to learn your responsiblity as a Meltwater employee when posting on social.
Then download the policy to keep it top of mind!
Social Media Guidelines Video
Social Media & Press Policy
Social Media & Press Policy
Download Fonts
Aa
GT Walsheim Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
GT Walsheim Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
GT Walsheim Pro Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
GT Walsheim Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
GT Walsheim Pro is our brand font. What’s great about this font is it strikes a perfect balance between sleek and impactful.
There are four main font weights that are used in Meltwater branded assets. The main weights
we use are Light and Regular. The Medium and Bold should only be used for important headlines
or titles.
Typefaces
White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
Grey
#EAEAEA
R234 G234 B234
C7 M5 Y5 K0
Pantone 656 C
Charcoal
#4C4D4F
R76 G77 B79
C0 M0 Y0 K85
Pantone 7540 C
Black
#000000
R0 G0 B0
C75 M68 Y67 K90
Light Gold
#FCFCCC
R252 G252 B204
C2 M0 Y24 K0
Pantone 0131 C
Light Orange
#FFDDCC
R255 G221 B204
C0 M15 Y26 K5
Pantone 475C
Light Purple
#F0D4EC
R240 G212 B236
C2 M14 Y0 K0
Pantone 7436C
Light Teal
#C4F4F4
R196 G244 B244
C20 M0 Y7 K0
Pantone 317 C
Secondary Palette
Gold
#FFCC01
R255 G204 B1
C0 M19 Y100 K0
Pantone 012 C
Orange
#ff6221
R242 G100 B42
C0 M76 Y94 K0
Pantone 165 C
Purple
#B627A1
R182 G39 B161
C35 M95 Y0 K0
Pantone 247 C
Meltwater Teal
#28bbbb
R40 G187 B187
C74 M0 Y30 K0
Pantone 3252 C
RAL 200 70 35
Primary Palette
Brand Colors
Download
Organization Logos
Download
Subsidiary Logos
Download
Meltwater Logos
Brand Logos
Logos, Colors & Fonts
Explore All Photography
Locations
Styled Photography
Employee Photography
Styled Product Screens
Product Screens
Icons
Browse branded photography for
our sub brand Klear.
Represent your city with these stunning cityscapes.
Add some pops of life to your presentation with our brand
photography library.
Need some employee photos? Here's where to look!
Bring the Meltwater Suite
to life by showing our tools
in action on various screens and in office settings.
Showcase the Meltwater Suite with stylized
product screens.
Add some color to your presentations with our brand icon library.
Icons & Photography
Social Media templates for you to post with on your
personal accounts. Don't forget to use #meltwaterlife !
View Templates
View Templates
Photoshop templates for the advanced
marketer looking to create branded assets
Canva templates to easily create
branded digital ads
View Templates
Design Templates
Microsoft Word print-friendly letterhead
for official Meltwater documents
View Letterhead
Google Doc digital-friendly letterhead
for Meltwater documents
View Letterhead
Google Slide template for easily accessible
branded presentation slides
View Slides
Microsoft PowerPoint presentation template
for branded presentations
Corporate Templates
Templates
View Slides
