Trustworthiness
When choosing influencers, you need to ensure they have credibility and are trusted by their fans.
Trustworthiness
Community engagement
Audience
Previous brand partnerships
Tip: How to save time when creating a tab module from scratch.
Create one tab that has the images, text format, animations, and interactions you want the other tabs in the module to have. Copy and paste the tab and change the names of the pasted tab folders in the layers panel. You can then change the text and images in each tab. This is more efficient than making each tab from scratch.
Create digestible content and save screen real-estate by condensing lengthy content into categories that can be viewed on separate tabs.
Template - Horizontal Tab Module
1280px x 720px
Turn flat objects into multidimensional, dynamic content by adding a drop shadow.
To apply a drop shadow, select the shape or image and add a shadow in the design panel. Experiment with the shadow color, blurriness, and position in relation to the asset.
To replace an image, select the png or jpeg on the canvas or in the layers panel and click the "Replace image" button, which is next to the image thumbnail in the design panel. Any applied animation to the original image will carry over to the new one.
Tip: Try to make the new image a similar size and dimension to the image being replaced.
Take note of whether the influencer engages with their community. If they have a large following but are talking into a vacuum, it’s a red flag.
Avoid working with a fake influencer by spot checking the caliber of their post comments.
Community engagement
Request a demo
It’s all well and good choosing influencers who have an engaged community, but if their audience won’t care about your products, ROI will be minimal. Klear from Meltwater can help! Click to see how.
Audience
Posting cadence
Choosing influencers who have worked with other brands isn’t a no-no; in fact, it can be helpful in a few different ways:
Previous brand partnerships
Look for someone who posts multiple times a week. Frequency will have a direct impact on other metrics such as engagement rate, reach, loyalty etc.
You should also check what channels they favor and make sure they align with where your customers are.
Klear will help you match with relevant and aligned influencers who can help your audience grow. Request a demo to see how!
Posting cadence
Pro Tip: Google their name and see how they’re known both on and off social media. Check if they’ve ever been invited to speak at an event, received awards or been recommended by anyone in the industry etc to gauge their level of expertise on certain topics.
Pro Tip: Be sure to check the comments themselves. Remember, high engagement numbers don’t always mean those engagements are valuable or authentic.
Pro Tip: Be sure to take a deep dive into the demographics of the community to ensure your brand is relevant to them.
• Look at who they’ve worked before to gauge if your
products are likely to appeal to their following.
• Observe how they treat their sponsored segments and
content.
• If they've partnered with a brand more than once, it's a
good sign that they are legit, and likely enjoyable to work
with!
Request a demo
