Why Do You Need Media Monitoring?
See how a crisis is unfolding on a global scale in real-time. Media monitoring gives you the ability to understand the reach, narrative, and sentiment of the conversation to determine how a crisis is impacting your brand.
Media monitoring can have one or multiple objectives, and is incredibly useful for informing your PR and marketing strategy. Here are some common needs that media monitoring can help solve for your team:
Click on each category below to learn more
Gone are the days when you could predict what news sources would cover your company. Media monitoring and analysis allows you to scan online news, social media, print, broadcast, and podcasts for mentions of your brand, products, executives, or even competitors.
If you want to truly understand the effectiveness of all your marketing, PR and comms strategies, uncover new opportunities for media coverage from all angles, and share your success through meaningful data points and reporting, you need media monitoring.
What Do You Want to Monitor?
Grid Report for Media Monitoring
Meltwater offers the #1 media monitoring software according to G2
Testimonials
Reviews for Meltwater Media Monitoring
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Competitors
Industry buzzwords
How a product qualifies for inclusion
in the G2 Media Monitoring category:
• Track various online media channels
• Allow users to target specific keywords,
mentions, or topics and customize feeds
to their liking
• Provide users with relevant updates and
alerts based on selected feeds
• Collect and store links to relevant mentions
and/ or posts for future reference
• Analyze findings with reporting features
such as number and frequency of specific
posts, impact on company, etc.
Meltwater is a tremendous tool that assists with your overall PR & communications and social media strategy. The platform provides the right tools for understanding competitor insight and media intelligence. Through extensive media monitoring and social media listening,
a brand or company can understand industry trends
and increase the share of voice.
Feeling ready to see how media monitoring can
help your business uncover new opportunities
to grow your audience and improve conversion
rates on your PR, sales, and marketing efforts?
Contact a Meltwater representative today
to request a demo from one of our dedicated
product specialists.
Top Media Monitoring Software
G2 Report | WINTER 2025
Definition of Media Monitoring Software
Alliance Environmental
The term “media monitoring” covers a wide range of
important needs for businesses, brands, and agencies
in the PR, marketing, comms, and social media space.
You’re probably thinking it involves gathering intel about
brand mentions in the news, which is absolutely correct,
but there’s so much more to it. Media monitoring software provides users with up-to-date feeds of content and
activity notifications from a selection of media channels.
Keep up with industry trends
Mentions of your CEO
Competitor mentions
Names of your brands or products
Mentions of investors
Mentions by key journalists, influencers, and bloggers
Mentions in print media and broadcast news
Brand Sentiment
Read Full Review
Keep stakeholders informed
Track media coverage
Improve customer relations
TAKE A 15-MINUTE TOUR
G2 users ranked Meltwater the
#1 media monitoring software!
Track Crises & Brand Reputation
Stay ahead of the competition by staying informed about your
competitors' strategies, customer perceptions, and rising trends
in the industry to enable better decision making.
Competitive Intelligence
Monitoring social conversations to gain insights related
to consumer sentiment, brand health, and your competition can inform your campaign themes, provide input into product development.
Understand Your Audience
General sentiment
Product mentions
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Grid Scoring Definition
Grid Scoring Definition
Products shown on the Grid® for Media Monitoring have received a minimum of 10 reviews/ratings in data gathered by November 19, 2024. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact) and placed into four categories on the Grid®: Leader, High Performer, Contender, Niche. To view the Media Monitoring Grid® with the most recent data, please visit the Media Monitoring page.
Media monitoring software provides users with up to date news feeds and alerts from a selection
of media channels. Public relations (PR) departments use these tools to follow media channels relevant to their industry, and those of clients and business partners. Media monitoring solutions help companies track mentions of their brand or executives in the news and online, analyze trends in media coverage, measure the success of PR campaigns, and protect brand reputation by responding quickly to crises
or negative publicity.
Media monitoring software can offer access to different types of media channels. Print media coverage may include newspapers, magazines, and trade journals, while broadcast channels cover television and radio. Many media monitoring tools provide access to online sources such as websites, news sites, blogs, and social media. A few media monitoring providers also track podcast mentions.
PR firms and businesses with in-house PR teams often use media monitoring tools alongside other public relations software, such as press release distribution software, PR analytics software, and media and influencer targeting software.
Definition of Media Monitoring Software
Read Full Review
Meltwater offers a very comprehensive tool that allows our team to identify up-to-the-minute media and social media traction and the ability to understand its impact. The tool has been easy to navigate and best of all we have customized it to fit our needs. Also, anytime we
have needed help, Meltwater's support team has
quickly responded to assist us with our needs.
Marketing and Advertising
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I am a current user of Meltwater, and I like that it tracks both web hits as well as broadcast hits. I also like that
it has a scoring factor for publications, so that you can track the truest impact of each placement, rather than just raw totals. The customer service is also superb. Any question that I have, my account manager is always willing to brainstorm with me either over Zoom or through email, and the chat function is also incredibly supportive. It is a fantastic monitoring tool, and if you work with your account manager, can be a very great data collection tool as well.
Higher Education
Read Full Review
Meltwater's dashboard is great! It's understandable,
easy to navigate and provides all the information we're tracking, all at a glance. You can then dive deeper into
a specific area for more details and analysis.
From media monitoring to managing our online brand presence, we get the insights we need, real-time, easily and quickly, allowing us to in turn complete our reports and analysis accurately and efficiently.
Alyssa C, Communications Director
Consider these other useful products to elevate your media monitoring process. When used in tandem with social listening and engagement, real-time alerts, and custom reporting,
you can strengthen your marketing and PR efforts and soar ahead of the competition.
Click on each category below to learn more
Related Products
Read Full Review
I think their social listening software is some of the best out there. Their reporting and widgets are great and pretty easy to set up. Their support is quick and responsive. I have also used Cision, and I felt Meltwater's online clips come in much faster and cover more outlets.
Public Relations/Comms. Admin.
Social Listening
Social Engagement
Real-Time Alerts
Custom Reporting
Billions of conversations take place in social media every day. Those discussions influence public perceptions of businesses and brands. Whenever somebody mentions your brand on social media, or talks about a topic that’s important to your industry, you should know about it. Meltwater offers the industry’s most comprehensive social listening platform, so you can be sure
you never miss an opportunity. With Meltwater, you can monitor:
Social Listening
• Twitter
• Facebook
• Instagram
• YouTube
• Reddit
• Twitch
• Pinterest
• Sina Weibo
• WeChat
• Douyin
• Blogs
• Discussion Forums
• Podcasts
• Online News
• Consumer
Reviews Sites
• Instagram carousels
• Instagram link-in-bio updates
• YouTube videos
• 400 days retrospective data
Follow the conversation, schedule content, and interact with your community using Engage. You’ll never miss a comment or query, so nothing slips through the net. Every opportunity to create a positive interaction is maximized, and catch potential crises before they get out of hand.
Unique social scheduling features within Meltwater:
Social Engagement
• Visualize the impact of PR and marketing campaigns
• Distribute insights to key stakeholders
• Guide strategic planning and implementation
Meltwater's bespoke reporting services allow you to pick and choose which metrics and KPIs are analyzed, rather than using templatized report options. Our analyst-created reports help executives understand key business drivers better, uncover industry trends or benchmark against competitors.
Meltwater customers use our reporting solutions to:
Custom Reporting
• Every mention
• Top reach
• Spike detection
• Twitter influencer
• Events
Automatically send key real-time insights about your brand, competitors, or industry trends, straight to your inbox or to the Meltwater App. These notifications allow executives to always be informed about important developments and stay one step ahead of critical events.
Types of Smart Alerts available through Meltwater:
Real-Time Alerts
Click on each category below to learn more
Stay on top of current trends and conversations to maintain
your standing as a forward-thinking, relevant company to your
consumers. This also helps identify relevant content to re-share.
Monitor for Trends
Pull relevant reports for your C-suite, investors, and other stakeholders
and share daily, weekly, or monthly digests of coverage, mentions,
and your performance against top competitors.
Share Key Insights
What Is Media Monitoring?
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Stay in the know
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https://www.meltwater.com/en/suite/social-listening-analytics?utm_source=direct&utm_medium=content&utm_campaign=direct-content&utm_content=suite-page-demo-request&term=g2_media_monitoring_report_winter_2024
