Budget Friendly
The ‘micro-influencer’ is inexpensive (in relative terms), effective, and just what your brand needs if you’re not
in a position to hire Mr. Clooney or Ms. Aniston.
Micro-influencers can charge as little as $100 (nano-influencers will charge less — between $2-$10 in some cases) for a post depending on their follower count.
Saving on costs also means you can work with several
micro-influencers at once!
Budget Friendly
High
Engagement Rates
Improved Trust
Tab 04
Tip: How to save time when creating a tab module from scratch.
Create one tab that has the images, text format, animations, and interactions you want the other tabs in the module to have. Copy and paste the tab and change the names of the pasted tab folders in the layers panel. You can then change the text and images in each tab. This is more efficient than making each tab from scratch.
Create digestible content and save screen real-estate by condensing lengthy content into categories that can be viewed on separate tabs.
Template - Horizontal Tab Module
1280px x 720px
Turn flat objects into multidimensional, dynamic content by adding a drop shadow.
To apply a drop shadow, select the shape or image and add a shadow in the design panel. Experiment with the shadow color, blurriness, and position in relation to the asset.
To replace an image, select the png or jpeg on the canvas or in the layers panel and click the "Replace image" button, which is next to the image thumbnail in the design panel. Any applied animation to the original image will carry over to the new one.
Tip: Try to make the new image a similar size and dimension to the image being replaced.
What micro-influencers charge
$10–$500
YouTube
TikTok
Twitter
Facebook
Influencer Rates
Brand visibility increases when using micro influencers, though not every channel shows the same results per influencer type.
Instagram shows high engagement for nano-influencers,
but much lower for standard micro-influencers. YouTube shows what might be considered an average engagement rate.
But TikTok blows them out of the water with engagement
rates all above 10%.
High Engagement Rates
1K–5K followers have 4.84% engagement
5K–20K followers have 1.7% engagement
20K–100K followers have 1.22% engagement
1K–5K followers have 2.0% engagement
5K–20K followers have 2.7% engagement
20K–100K followers have 3.5% engagement
1K–5K followers have 12.4% engagement
5K–20K followers have 13.3% engagement
20K–100K followers have 12.9% engagement
Signals that the influencer
trusts your brand
Shows you trust the influencer, appreciate their communication and post style, and you understand that their followers are the right niche for you.
2 reasons to work with
the same influencers
The best marketing shouldn't feel like marketing. Consumers are bombarded daily with different advertisements and campaigns. Consequently, consumers have developed
a lot of distrust around brand marketing.
Promoting your products through micro-influencers
goes a long way toward humanizing your brand.
Improved Trust
1
2
Instagram
a post
$20–$1,000
per video
$5–$125
$2–$100
$25–$1,250
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