2025 Enjoy Illinois Media Kit

2025enjoy illinois magazine

media kit

Enjoy Illinois Magazine serves as the state’s travel magazine celebrating its diverse, fun-filled attractions, outdoor activities, events and stays that make Illinois a must-visit destination. Two seasonal guides in 2025—Spring/Summer and Fall/Winter—provide yearlong promotion for Illinois and its partners. Each issue offers a mix of travel stories, stunning photography and timely trip ideas that will inspire active travelers to make the most of each season.

travel guides inspire travel Our stories do everything but pack their bags.

what's inside

LuxuryEat, drink and be pampered on a lavish weekend getaway. GREAT OUTDOORSUnexpected adventures await! Come experience waterfalls, ziplines, unique rock climbs and more. ILLINOIS MADEMeet the makers who create handmade, homemade and locally made products.

FAMILY TRAVELAmusement parks, living-history museums, zoo animals and more — it's all here to explore in Illinois' big and small towns. CELEBRITY Q&AA-list stars with ties to the state dish on their life, favorite restaurants and attractions across Illinois. DATEBOOKMark your calendars for can't-miss seasonal events.

83%

of readers were inspired to take a trip to Illinois after reading a past guide

of readers saved the entire issue for future planning

70%

of readers planned to take one of the featured state after reading the guide

69%

of readers read a majority of the issue

62%

Source: Meredith Travel Guide Study 2019 Survey conducted by Dotdash Meredith

digital: Digital edition of the guide with live links on EnjoyIllinois.com, providing consumers with 24/7 inspiration and access to information about Illinois.

Promotion & visibility Millions of media impressions generated through a comprehensive promotional campaign:

ADS: Enjoy Illinois will be promoted in select Dotdash Meredith magazine promotional pages, estimated reach of over 40 million readers.

social: A social content package created by Dotdash Meredith Travel provided to Enjoy Illinois for promotional use.

As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across Dotdash Meredith properties, including in-magazine promotions and more.

Illinois tourism By the Numbers

$24.9 BILLION GENERATED in LABOR INCOME

437,500 JOBS supported

$6.2 BILLION generated in state and local taxes

$44.3 BILLION in visitor spending

Source: Economic Impact of Visitors in Illinois 2022

2025 rates and deadlines

AD UNIT SIZE

SPREAD

$34,100

$17,050

Full Page

$10,493

1/2 Page

$6,122

1/4 Page

explore

$3,060

single listing

*Limited Availability. First come, first served.

$18,800

outside back cover

$18,800

inside back cover

$18,800

inside front cover

Premium positions

*Limited Availability. First come, first served.

advertising package All advertising includes placement in both the Spring/Summer and Fall/Winter magazines to ensure year-round promotion. New creative may be supplied for each issue. All advertisements will be featured with a live URL from the digital edition of Enjoy Illinois on EnjoyIllinois.com.

for more information ADVERTISING SALES & INSERTION ORDER MaryPat Moore, 630-846-0050 marypat.moore@dotdashmdp.com PRODUCTION Marie Lane, 515-284-3423 marie.lane@dotdashmdp.com

Secure a landmark opportunity with the exclusive sponsorship of the Illinois Map, a standout feature in both our Spring/Summer and Fall/Winter issues, which reaches an impressive circulation of 700,000 copies. This perforated, travel-friendly map is included in the comprehensive Enjoy Illinois guide, which is distributed in CVBs and hotels and polybagged with premier Dotdash Meredith titles like Travel + Leisure and Midwest Living. This unique sponsorship is limited to one partner, positioning your brand in a prime spot to engage directly with travelers and explorers as they navigate their adventures across Illinois.

+ Exclusive Sponsor + Sponsor Package: Includes logo in the Spring/Summer and Fall/Winter magazines to ensure year-round promotion. + Map Plot Points + Distribution: 700,000 + Investment: $75,000

sponsorship details

Net Rate

Spring/Summer September 15, 2024 Fall/Winter: April 19, 2025

Ad Close & Materials Due

Section will be included in the 2025 Enjoy Illinois Spring/Summer & Fall/Winter magazines, with full circulation

circulation

$3,060

Rates (Net)*

* Program is still in development and subject to change and cancellation. Participation and space available on a first-come, first served basis.

Exclusive Map Sponsorship

A Pathway to Prominent Brand ExposurE

enjoy illinois specifications

magazine trim size: 8 1/8" x 10 3/4 spring/summer materials due: 9/15/24 fall/winter materials due: 04/19/25

binding: Perfect Bound upload files to quad ad shuttle: https://www.adshuttle.com/Meredith

file specifications/general guidelines Include/embed all fonts and artwork. Max density (total area coverage) is 300% Image resolution is 300 dpi, Line illustration is 2400 dpi. Convert any spot colors not intended to print as spot into CMYK. RGB elements must be converted to CMYK. Ad creative containing spot color, spot varnish or scent spots should be built as a 5/c file. Contact your portal contact listed below for extra upload directions. Files must be properly trapped. Limit file name to 24 characters including the extensions. Files must be single pages or spreads, no multipage files. Do not nest PDF files in other PDFs, EPS files in other EPSs. Do not use illegal characters such as ("()*&^%$#@!'{}[]|\',;: in file names. 5% minimum dot required to print highlight areas and square-up on edges with fade-off dot of 3% of each color.

file types and delivery Submit PDF-X1a FILES via Ad Shuttle: https://www.adshuttle.com/meredith For instructions on how to create a PDF-X1a go to:https://www.adshuttle.com/meredith/help Prepare files to Dotdash Meredith's specs in accordance with SWOP specifications. If the below guidelines are not met, the color and quality of print reproduction may vary.

notes Dotdash Meredith does not make any changes to ads or files. Retention of materials is 13 months.

document settings Ads should be built at 100% trim size. Bleed ads, extend bleed to 1/8" beyond trim on all sides. Keep live matter 1/4" inside trim dimensions on all sides. Borders must be a minimum of 1/4" wide within trim, plus 1/8” bleed. Press and bind allowed variance is up to 1/8” in either direction from trim and will result in varying border thickness. Registration and crop marks not required. If provided, registration black (100,100,100,100) should be limited to these marks only and must not exist inside the document trim or bleed. Offset marks .167"so not to touch live image or bleed areas. See PDF Guide link above. Spread Ads: Keep live matter 1/4" away from either side of center or 1/2" total across the gutter. For spread ads with a headline/creative crossing the gutter, contact the production department if the visual spacing between words or letters is critical.

fonts 4-color black type is not allowed. To create rich black use 100% K and 60% C. Free fonts or system fonts should not be used. If used, they must be outlined. Do not apply styles to basic fonts, use the actual font. 4-color type should not exceed 300% density. To avoid low-res (soft type) or 4-color black type, type should be set in InDesign or Illustrator and not in Photoshop. Reverse type should use a dominant color (usually 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the appearance of the job. Color or reverse type with colored background, and line art should not be less than .5 pts (.007") at the thinnest area. Single color type and line art should not be less than .3 pts (.004") at the thinnest area.

proofs Dotdash Meredith does not accept color proofs. SWOP proofing standards are used Press side for publication printing. Advertisers should calibrate their proofing devices to Industry SWOP Standards for Publication Printing. Refer to www.swop.org for additional information.

for more information

ADVERTISING SALES MaryPat Moore 630-846-0050 marypat.moore@dotdashmdp.com

MATERIALS Hector González 414-622-2810hlgonzalezba@quad.com

PRODUCTION Marie Lane 515-284-3423 marie.lane@dotdashmdp.com

Annual advertising package available until September 15th

enjoy illinois By the Numbers

THere are an average of 300+ physical magazine requests PER WEEK.

The Enjoy Illinois Visitor Guides web page receives an average of 1,500 page views per week.

The online magazine gets an average of 60 online views per week.

The online magazine gets an average of 38 PDF DOWNLOADS per week.

$24.9 BILLION GENERATED in LABOR INCOME

437,500 JOBS supported

$6.2 BILLION generated in state and local taxes

$44.3 BILLION in visitor spending

Illinois tourism By the Numbers

2025 ENJOY ILLIOIS RATE CARD DOTDASH MEREDITH/MEREDITH OPERATIONS CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS The following are certain terms and conditions governing advertising published by Dotdash Meredith through its subsidiary Meredith Operations Corporation (“Publisher”) in the U.S. print edition of the Publisher's magazines (the “Magazine”). These terms and conditions may be revised by Publisher from time to time. Submission of insertion order for placement of advertising in the Magazine, and/or delivery of advertising materials to Publisher for inclusion in the Magazine, constitutes acceptance of the following terms and conditions by both the advertiser (“Advertiser”) and any agency or other representative acting for or on behalf of Advertiser (“Agency”). No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that are submitted or maintained by Agency or Advertiser will be binding on Publisher, unless expressly authorized in a writing signed by a senior executive of Publisher. AGENCY COMMISSION AND PAYMENT 1. Publisher has sole discretion over payment terms for advertising. Publisher may change the payment terms from time to time and without limiting generality of the foregoing may require Advertiser to make payment in advance of the on-sale date of the relevant Magazine issue. 2. Agency and Advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment. 3 If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply. 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due in full, without deductions or set-offs, within thirty (30) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency. 6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by Advertiser on ad space charges may not be applied to production charges. 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space. CANCELLATION AND CHANGES 1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion. 3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates. CIRCULATION GUARANTEE The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited six (6)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the Advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. In no event shall any rebate be payable in cash. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates. PUBLISHER’S LIABILITY 1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, pandemics, public health emergencies, failure of transportation, strike, acts of governments, terrorism or other occurrence beyond Publisher’s control. 2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears. 3. The liability of Publisher for any act, error, omission or other matter for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. The foregoing limitations shall apply to the greatest extent permitted by law and regardless of the theory under which liability is asserted. MISCELLANEOUS 1. Agency and Advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine, and all materials contained therein (collectively, the “Ad Materials”) including, but not limited to, Ad Materials for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law, infringe any right of any party, and/or is libelous, defamatory, obscene, disparaging, racist, hateful or scandalous. As part of the consideration and to induce Publisher to publish such advertisement, Agency and Advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability, damages, fines, penalties, and related costs and expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such Ad Materials in any applicable editions, formats or derivations of the Magazine, including, but not limited to: (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher; or (b) the failure of such Ad Materials to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof; or (c) any products, goods, services, programs, events, offers and promotions that are promoted by or referenced in the Ad Materials (and the fulfillment or non-fulfillment thereof). 2. Publisher may, in Publisher’s sole and exclusive discretion and without penalty to Publisher, reject and refuse to run any Ad Materials that Publisher believes: (a) do or may violate Agency’s and Advertiser’s representations and warranties set forth above; (b) are reasonably likely to be considered objectionable by a reasonable person; and/or (c) are likely to expose Publisher, Agency and/or Advertiser to heightened legal or reputational liability or risk for any reason. 3. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, Agency and Advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of Agency or Advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, Agency and Advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any such claims. 4. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No Advertiser or Agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. 5. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial matter. 6. All terms and conditions of this Rate Card and associated insertion orders, including but not limited to pricing information, shall be the confidential information of Publisher, and neither Agency nor Advertiser may disclose any such information without obtaining Publisher’s prior written consent. 7. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Advertiser and Agency each hereby consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts. ALL PARTIES WAIVE ALL RIGHTS TO TRIAL BY JURY. ADDITIONAL COPY AND CONTRACT REGULATIONS 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. 2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher. 4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate. 5. If a third party either acquires or is acquired by Advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to Advertiser’s earning discounts. REBATES AND SHORTRATES Publisher shall rebate Advertiser if Advertiser achieves a higher spending level, resulting in the retroactive lowering of advertising rates, in comparison to the billed advertising rates. Rebate shall be in the form of a media credit to be applied against not-yet-paid media invoices. In the event that Advertiser fails to achieve a spending level for which it has been billed, Advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.

+ Exclusive Sponsor + Inside Front & Back Cover Brand Ads + Editorial Package: Exclusive destination spotlight in a contextually relevant environment + Distribution: 500,000 copies of Enjoy Illinois Magazine + 100,000 copies supplied to the state for distribution. + Investment: $100,000

sponsorship details

Join us as we honor the 100th anniversary of iconic Route 66 in our upcoming Spring/Summer issue. This special insert will guide readers through nostalgic eateries, unique activities, pet-friendly stops, and unexpected detours along this historic route. As the exclusive sponsor, your brand will be associated with this beloved American experience, connecting with readers as they explore the rich history and vibrant presence of the Mother Road. Included in 500,000 copies of the Enjoy Illinois magazine, this insert will also receive an additional distribution of 100,000 copies supplied to the state, ensuring extensive reach. This is a one-time opportunity to align with a landmark anniversary in a premium publication.

Celebrate a Century on the Mother Road with an Exclusive Sponsorship!

exclusive insert sponsorship

* Program is still in development and subject to change and cancellation. Participation and space available on a first-come, first served basis.

$3,060

Rates (Net)*

Section will be included in the 2025 Enjoy Illinois Spring/Summer & Fall/Winter magazines, with full circulation

circulation

Spring/Summer September 15, 2024 Fall/Winter: April 19, 2025

Ad Close & Materials Due

+ Image (300 dpi, CMYK) + Headline (two line maximum) + Body copy (4 lines of copy maximum; approximately 30 words) + URL + Social Handles

Material requirements

Reach consumers who have an active interest in Illinois as they search for things to see and do in the state. This all new 1/6 page EXPLORE page is a cost-effective way to advertise in both seasonal magazines.

to inspire travelers as they plan their vacation to illinois

new opportunity

* Program is still in development and subject to change and cancellation. Participation and space available on a first-come, first served basis.

* Cover for illustration only. Not final art.

* Program is still in development and subject to change and cancellation. Participation and space available on a first-come, first served basis.

+ Image (300 dpi, CMYK) + Headline (two line maximum) + Body copy (4 lines of copy maximum; approximately 30 words) + URL + Social Handles

sponsorship details

to inspire travelers as they plan their vacation to illinois

new opportunity

* Program is still in development and subject to change and cancellation. Participation and space available on a first-come, first served basis.

+ Image (300 dpi, CMYK) + Headline (two line maximum) + Body copy (4 lines of copy maximum; approximately 30 words) + URL + Social Handles

sponsorship details

to inspire travelers as they plan their vacation to illinois

new opportunity

EXPLORE

PREVIOUS EXAMPLES

OUTDOOR ADVENTURE

EXPLORE

ILLINOIS MADE