2027 Official
Pure Michigan Travel Guide
The Pure Michigan Official Travel Guide is the primary consumer fulfillment publication for the state of Michigan and serves as the best source for information on travel to Michigan—from where to go, where to stay and what to do while visiting.
Two seasonal travel guides in 2027—Spring/Summer and Fall/Winter—work together to balance geographic coverage and provide yearlong promotion for Michigan and its partners. Designed to support key Travel Michigan marketing initiatives, the guides inspire active travelers with unique itineraries and engages them with content across multiple media platforms.
What's
Along the Shore
Our travel guides Inspire Travel
Position
Net Rate
Cover 2
Cover 3
Cover 4
$23,800
$23,800
$33,900
Premium positions
Banner
Ad Units
Ad Size
Net Rate
Full Page
Quad 4" Vertical Only
Triple 4" Horizontal Only
Double 4" Vertical or Horizontal
$19,000
$13,200
$10,100
$7,400
Single 4" Vertical Only
$3,700
2.25" x 2"
$2,400
Added Value
As added value, all advertisers who purchase a 1/6 or larger ad in the Spring/Summer Pure Michigan Travel Guide will have the option to receive qualified leads through a reader service promotional listing and BRC. Participation is optional, and to receive leads, advertisers must complete a reader service information form and send it to Nicole Ly at lyn@michigan.org.
Ad Size
Net Rate
Full Page
$7,700
⅔ Page
$6,800
Half Page
$5,100
⅓ Page
$4,100
⅙ Page
$3,200
Ad Units
Fall / Winter
Travel Guide
Your participation in both Spring/Summer and Fall/Winter unlocks the following opportunity*
Family Travel Guide
People inc. / Meredith OPERATIONS CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS
2027 Pure Michigan Rate Card
The following are certain terms and conditions governing advertising published by People Inc. through its subsidiary Meredith Operations Corporation (“Publisher”) in the U.S. print edition of the Publisher's magazines (the “Magazine”). These terms and conditions may be revised by Publisher from time to time. Submission of insertion order for placement of advertising in the Magazine, and/or delivery of advertising materials to Publisher for inclusion in the Magazine, constitutes acceptance of the following terms and conditions by both the advertiser (“Advertiser”) and any agency or other representative acting for or on behalf of Advertiser (“Agency”). No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that are submitted or maintained by Agency or Advertiser will be binding on Publisher, unless expressly authorized in a writing signed by a senior executive of Publisher.
Publisher has sole discretion over payment terms for advertising. Publisher may change the payment terms from time to time and without limiting generality of the foregoing may require Advertiser to make payment in advance of the on-sale date of the relevant Magazine issue.
Agency and Advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.
If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.
Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.
Invoices are rendered on or about the on-sale date of the Magazine. Payments are due in full, without deductions or set-offs, within thirty (30) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.
No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by Advertiser on ad space charges may not be applied to production charges.
Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space.
Agency Commission and Payment
Cancellation and Changes
The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited six (6)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the Advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. In no event shall any rebate be payable in cash. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.
Circulation Guarantee
Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, pandemics, public health emergencies, failure of transportation, strike, acts of governments, terrorism or other occurrence beyond Publisher’s control.
Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears.
The liability of Publisher for any act, error, omission or other matter for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. The foregoing limitations shall apply to the greatest extent permitted by law and regardless of the theory under which liability is asserted.
Publisher’s Liability
Agency and Advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine, and all materials contained therein (collectively, the “Ad Materials”) including, but not limited to, Ad Materials for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law, infringe any right of any party, and/or is libelous, defamatory, obscene, disparaging, racist, hateful or scandalous. As part of the consideration and to induce Publisher to publish such advertisement, Agency and Advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability, damages, fines, penalties, and related costs and expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such Ad Materials in any applicable editions, formats or derivations of the Magazine, including, but not limited to: (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher; or (b) the failure of such Ad Materials to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof; or (c) any products, goods, services, programs, events, offers and promotions that are promoted by or referenced in the Ad Materials (and the fulfillment or non-fulfillment thereof).
Publisher may, in Publisher’s sole and exclusive discretion and without penalty to Publisher, reject and refuse to run any Ad Materials that Publisher believes: (a) do or may violate Agency’s and Advertiser’s representations and warranties set forth above; (b) are reasonably likely to be considered objectionable by a reasonable person; and/or (c) are likely to expose Publisher, Agency and/or Advertiser to heightened legal or reputational liability or risk for any reason.
In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, Agency and Advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of Agency or Advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, Agency and Advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any such claims.
Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No Advertiser or Agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.
The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial matter.
All terms and conditions of this Rate Card and associated insertion orders, including but not limited to pricing information, shall be the confidential information of Publisher, and neither Agency nor Advertiser may disclose any such information without obtaining Publisher’s prior written consent.
This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Advertiser and Agency each hereby consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts. ALL PARTIES WAIVE ALL RIGHTS TO TRIAL BY JURY.
Miscellaneous
For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.
Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.
Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher.
Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate.
If a third party either acquires or is acquired by Advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to Advertiser’s earning discounts.
Additional Copy and Contract Regulations
Magazine trim size
Pure Michigan specifications
Publisher shall rebate Advertiser if Advertiser achieves a higher spending level, resulting in the retroactive lowering of advertising rates, in comparison to the billed advertising rates. Rebate shall be in the form of a media credit to be applied against not-yet-paid media invoices. In the event that Advertiser fails to achieve a spending level for which it has been billed, Advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.
Rebates and Shortrates
Submit PDF-X1a FILES via Ad Shuttle: https://www.adshuttle.com/peopleinc
For instructions on how to create a PDF-X1a go to: https://www.adshuttle.com/peopleinc/help
Prepare files to People Inc.'s specs in accordance with SWOP specifications. If the below guidelines are not met, the color and quality of print reproduction may vary.
File Types and Delivery
File Specifications/General Guidelines
Ads should be built at 100% trim size.
Bleed ads, extend bleed to 1/8" beyond trim on all sides.
Keep live matter 1/4" inside trim dimensions on all sides.
Borders must be a minimum of 1/4" wide within trim, plus 1/8” bleed. Press and bind allowed variance is up to 1/8” in either direction from trim and will result in varying border thickness.
Registration and crop marks not required. If provided, registration black (100,100,100,100) should be limited to these marks only and must not exist inside the document trim or bleed. Offset marks .167"so not to touch live image or bleed areas. See PDF Guide link above.
Spread Ads: Keep live matter 1/4" away from either side of center or 1/2" total across the gutter.
For spread ads with a headline/creative crossing the gutter,contact the production department if the visual spacing between words or letters is critical.
Document Settings
4-color black type is not allowed.
To create rich black use 100% K and 60% C.
Free fonts or system fonts should not be used. If used, they must be outlined.
Do not apply styles to basic fonts, use the actual font.
4-color type should not exceed 300% density.
To avoid low-res (soft type) or 4-color black type, type should be set in InDesign or Illustrator and not in Photoshop.
Reverse type should use a dominant color (usually 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the appearance of the job.
Color or reverse type with colored background, and line art should not be less than .5 pts (.007") at the thinnest area. Single color type and line art should not be less than .3 pts (.004") at the thinnest area.
Fonts
People Inc. does not accept color proofs. SWOP proofing standards are used Press side for publication printing. Advertisers should calibrate their proofing devices to Industry SWOP Standards for Publication Printing. Refer to www.swop.org for additional information.
Proofs
Notes
7 ⅞” x 10 ½”
binding
Perfect Bound
Spring/Summer materials due
10/23/2026
Fall/Winter Materials Due
04/09/2027
Upload Files to Quad Ad Shuttle
https://www.adshuttle.com/peopleinc
Distribution 600,000 Ad Close/Materials Due October 23, 2027 Published February 2027
Distribution 145,000 Ad Close/Materials Due April 9, 2027 Published July 2027
Ad Size
Trim Size
Non-Bleed
Bleed Size
Bleed Safety
Full Page
7 7/8” x 10 1/2”
7 3/8” x10”
8 1/8” x 10 3/4”
7 3/8” x 10”
Spread
15 3/4" x 10 1/2"
15 1/4" x 10"
16" x 10 ¾"
15 1/4" x 10"
Road Trips
The Great Outdoors
Arts & Culture
Weekend Getaways
Outdoor Recreation
Where freshwater meets adventure—discover beaches for every traveler, iconic lighthouses and unforgettable Great Lakes experiences.
Scenic routes and unhurried journeys that showcase Michigan’s seasonal beauty, local flavors and off-the-beaten-path discoveries.
Chase spring blossoms, wander state parks and recreation areas, and explore forests that invite every kind of adventurer.
Meet creative tastemakers, experience the enduring sounds of Motown and discover inclusive attractions designed for sensory-friendly exploration.
Curated escapes for couples, multi-gen families and friends featuring charming small towns, luxe retreats and farm-fresh dining.
Tee off on top golf courses, pedal scenic trails, hike woodland paths, unwind with forest bathing and goat yoga, and marvel at Michigan’s dark sky parks and preserves.
Inside
Promotion & Visibility
Align your destination with a celebrated travel guide supported by a promotional campaign that generates millions of impressions.
Ads
Social
Polybag
People Inc. does not make any changes to ads or files.
Retention of materials is 13 months.
Include/embed all fonts and artwork.
Max density (total area coverage) is 300%
Image resolution is 300 dpi, Line illustration is 2400 dpi.
Convert any spot colors not intended to print as spot into CMYK. RGB elements must be converted to CMYK.
Files must be properly trapped.
Limit file name to 24 characters including the extensions.
Files must be single pages or spreads, no multipage files.
Do not nest PDF files in other PDFs, EPS files in other EPSs.
Do not use illegal characters such as ("()*&^%$#@!'{}[]|\',;:in file names.
5% minimum dot required to print highlight areas and square-up on edges with fade-off dot of 3% of each color.
2/3 Vertical
5" x 10 1/2"
4 3/4" x 10"
5 1/4" x 10 ¾"
4 1/2" x 10"
2/3 Horizontal
7 7/8" x 6 3/4"
7 1/4" x 6 1/2"
8 1/8" x 7"
7 3/8" x 6 1/4"
1/2 Vertical
3 7/8" x 10 1/2"
3 1/2" x 10"
4 1/8" x 10 3/4"
3 3/8" x 10"
1/2 Horizontal
7 7/8" x 5 1/8"
7 1/4" x 4 7/8"
8 1/8" x 5 3/8"
7 3/8" x 4 5/8"
1/3 Vertical
2 5/8" x 10 1/2"
2 1/4" x 10"
2 7/8" x 10 3/4"
2 1/8" x 10"
1/3 Square
5" x 5 1/8"
4 3/4" x 4 7/8"
5 1/4" x 5 3/8"
4 1/2" x 4 5/8"
1/6 Vertical
N/A
2 1/4" x 4 7/8"
N/A
N/A
1/6 Horizontal
N/A
4 5/8" x 2 3/8"
N/A
N/A
Display Specs
Ad Size
Banner Specs
Page
N/A
7 3/8” x 8 3/8”
N/A
N/A
Trim Size
Non-Bleed
Bleed Size
Bleed Safety
Quad Vert
N/A
4 5/8" x 8 3/8"
N/A
N/A
1/2 Horizontal
N/A
7 3/8" x 4"
N/A
N/A
Double 4"
N/A
4 1/2" x 4"
N/A
N/A
4"
N/A
2 1/4" x 4"
N/A
N/A
2"
N/A
2 1/4" x 2"
N/A
N/A
Advertising Sales
Richard Konopaske
269-965-3134 michigansw@aol.com
Materials
Hector González
414-622-2810 hlgonzalezba@quad.com
production
Marie Lane
515-284-3423 marie.lane@people.inc
For More Information
Brought to you by Pure Michigan and People Inc.
As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across People Inc. properties, including in-magazine promotions and more.
Pure Michigan will be featured in select promotional pages of People Inc. magazines, with an estimated reach of over 40 million readers.
A social content package created by People Inc. Travel is provided to Pure Michigan for their promotional use.
Pure Michigan will be polybagged and distributed to People Inc. subscribers such as Midwest Living and Better Homes & Gardens in preferred markets.
MICHIGAN
By the Numbers
of readers took any action after reading the guide
of readers found the guide highly informative
of readers saved the entire issue for future planning
of readers are planning to take a trip to Michigan within the next year
90
69
64
Source: Travel Guide Study 2024 Survey conducted by People Inc.
$30.7 BILLION
in visitor spending
generated in state and local taxes
$3.6 Billion
supported
351,300 JOBS
generated in personal income
$15.5 Billion
Tourism
Source: Economic Impact of Tourism in Michigan 2024
Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.
Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.
The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.
Ad Size
Net Rate
Full Page
⅔ Page
Half Page
⅓ Page
$19,900
$14,400
$11,100
$7,900
⅙ Page
$4,100
Ad Units
2027 Rates and Deadlines
96
Position
Net Rate
Cover 2
Cover 3
Cover 4
$9,600
$9,600
$11,500
Premium positions
2027 Rates and Deadlines
Reach parents as they plan their family vacations to Michigan
Details
GUIDE SIZE
Ad Size
Net Rate
Cover 2
$18,540
Cover 3
$18,540
Cover 4
$23,690
Full Page
$15,540
Rates
* Elements subject to change. Must purchase advertising in both Spring/Summer and Fall/Winter editions of the Pure Michigan Travel Guide to qualify.
20+ pages
Distribution
Limited Availability
Timing
Approximately ten (10) full pages available on a first-come, first-serve basis
Polybagged with 250,000 copies of the Better Homes & Gardens May issue, geo-targeted to Pure Michigan’s preferred Midwest markets
Ad Close/Material Due: December 18, 2026
In Market: April 2027
Media Kit
Travel Guide
spring / summer
ADDITIONAL
Opportunity
A curated roundup of milestone anniversaries, fresh openings and noteworthy develpoments in lodging, attractions, outdoor recreation and sports.
What's New
OPEN FORM
ADVERTISING INSERTION ORDER FORM
