Visit California Media Kit

Visit California Media Kit FY 2026/2027

Visit California connects with millions of qualified consumers actively seeking travel inspiration, advice and insights. Consumers enjoy a variety of platforms: print, digital, social media, and audio — helping them plan their perfect Golden State vacation.

California Travel Related Spending

$158.9B

California State and Local Tax Revenue

$13.6B

California Tourism Related Employment

1.2M

Print Visit California produces two printed guides annually: the Official State Visitor’s Guide and the Road Trips Guide, as well as the Official State Map. These inspirational guides highlight California’s abundance and inform travelers of the best ways to experience the state’s rich bounty through travel stories and tips as well as awe-inspiring photography.

Celebrity Content Each notable cover star shares why they love the Golden State, their travel recommendations, and participates in the California Questionnaire.

Reasons to Travel to California Now From events, to new accomodations, attractions and restaurants, the guides show why 2027 is the perfect time to Visit California.

Regional Coverage A showcase of the rich diversity of California’s 12 tourism regions through what’s new and noteworthy, town spotlights, upcoming events, and more.

What's Inside

Family Travel Both guides showcase how families can have the ultimate vacation in California, including theme parks, beaches, museums, outdoor adventures, and more.

Road Trips Inspiration Hit the road with curated itineraries as well as tips and tricks for an unforgettable California road trip.

Our stories do everything but pack their bags

Travel Guides Inspire Travel

of readers plan to travel for leisure in the next 12 months

90%

of readers plan to or already have visited California after reading the guide

88%

of readers found the content of the guide to be highly informative

82%

of readers reported a highly positive view of California as a destination after reading

83%

“I was surprised to find ‘locals only’ favorites recommended in my area. They are definitely off the beaten path but so worth it. Thank you for driving business to places that deserve and need it! Knowing this, I was more excited to visit recommended places around the state."

“I liked that it was an informative overview on many of the highlights of California, along with some off the beaten tracks to unique experiences and activities. It felt like a good friend was sharing her tips on where to go. I already kept this guide as a future resource for when I next visit California.”

“The guide is packed with uncommon knowledge you don’t hear about unless you’re talking to a local. A lot of information you can google and find out, but the one-off facts that are spread throughout the visitor guide are appealing and make me want to visit these gems.”

Source: Travel Guide Study 2024 Survey conducted by People Inc.

A STUNNING SHOWCASE OF THE BEST THE GOLDEN STATE HAS TO OFFER

Official 2027 California State Visitor's Guide

$15,500

3.375” x 4.625”

¼ Page (v)

$29,474

7.5” x 4.625”

½ Page (h)

$47,166

8” x 10.5”

Full Page

$88,292

16” x 10.5”

SPREAD

Rate

Trim

Ad Size

$54,237

Inside Back Cover

$58,964

Inside front cover

$61,318

Back Cover

Rate

Location

Premium Placement

Display

$1,350

enhanced listing

Enhanced Listing

Added Value Benefits

Free ad in the digital edition of the Visitor’s Guide (including a link from your ad to your website) 1 complimentary enhanced listing in the printed guide and digital edition (value: $1,350) Free leads from the Travel Information Card, leads are sent by email weekly

Note: The above Gross rates are for full-color display advertising. Enhanced listings are non-commissionable.

Reach consumers who have an active interest in California as they search for things to see and do in the state. This new section allows advertisers to get in-front of travelers in a cost-effective way.

Explore Section

rate $4,500

Note: Program and dates subject to change and circulation. Participation and space available on a first-come, first served basis.

Space Close: 10/2/2026 Enhanced Listing materials due: 10/9/2026 ad materials Due: 10/9/2026 Release Date: January 2027

Publishing Calendar

500,000 copies of the Official California State Visitor’s Guide will be produced, as well as a digital edition of the guide which will live on VisitCalifornia.com 250,000 copies will be sent directly to highly qualified subscribers of relevant People Inc. titles (e.g. Travel+Leisure, Real Simple and Food & Wine) Distributed to California Welcome Centers, DMOs, in-state Sales missions, and consumer and travel trade shows Promoted actively throughout the year on VisitCalifornia.com, ongoing single copy request fulfillment

DISTRIBUTION THAT DELIVERS

Free ad in the electronic version of the Guide (with link from your ad to your website) Free leads from the Travel Information Card, leads are sent by email weekly

Added Value Benefits

Note: All Rates are net and non commissionable.

$34,429

Inside Back Cover

$35,701

Inside front cover

$41,384

Back Cover

Rate

Location

Premium Placement

$8,114

3” x 4.5”

¼ Page (V)

$14,958

6.25” x 4.5”

½ Page (h)

Rate

Trim

Ad Size

Display

Publishing Calendar

1,000,000 copies of the California Road Trips Guide will be produced, as well as a digital edition of the guide which will live on VisitCalifornia.com 600,000 copies will be sent directly to highly qualified subscribers of relevant People Inc. titles (e.g. Travel+Leisure, Real Simple and Food & Wine) Distributed to California Welcome Centers, DMOs, in-state Sales missions, and consumer and travel trade shows Promoted actively throughout the year on VisitCalifornia.com, ongoing single copy request fulfillment

DISTRIBUTION THAT DELIVERS

$27,147

7” x 10”

Full Page

$4,175

3” x 2.125”

⅛ Page (H)

*Dates Subject to Change

Dedicated Newsletter: Price: $8,500 Dedicated advertiser messaging to Visit California newsletter list 100% SOV Advertising partner provides copy, logo, images, and click through URLs

Sponsored Newsletter: Price: $3,000 Advertiser message block in a Visit California editorial newsletter Partner provides copy, image, and click through URL

Podcast Stats Global Listenership: 74% domestic / 26% international 23K+ average listens per podcast episode 24 minutes average amount of time listened per episode

SPONSORSHIP OPPORTUNITIES

Podcast Interstitial Ads See it on VisitCalifornia.com! One 60-second host-read ad distributed in an episode of the California Now Podcast Click-through URL on the podcast show notes page on VisitCalifornia.com Sponsor provides: talking point and CTA; script and recording is handled by People Inc. Travel Content Rate: $1,000

Reach out to your Visit California Sales Representative to get in on the action today!

Tom Ward

Account Manager 530/621-1235 tomward@adexec.com North Coast, Shasta Cascade, Gold Country, High Sierra, and San Francisco

Kelly Wagner

Account Manager 415/225-6787 kelly@wagnerid.com San Francisco, Central Valley, Central, Coast, Los Angeles, Orange County, San Diego, Inland Empire, and Deserts

Note: All Rates are net and non commissionable.

*Dates Subject to Change

$8,114

3” x 4.5”

¼ Page (V)

$4,175

3” x 2.125”

⅛ Page (H)

$27,147

7” x 10”

Full Page

Rate

Trim

Official 2027-2028 California Road Trips Guide

Space Close & Materials Due: 12/11/2026 Release Date: March 2027

Publishing Calendar

DISTRIBUTION THAT DELIVERS

$14,958

3” x 9.25”

½ Page (V)