Digital transformation is a journey, not a destination. However, small and medium businesses (SMBs) that have embarked on this journey post-pandemic are gaining big advantages over those that haven’t.
AHEAD OF THE
SMB Technology Directions
for a Changing World
Two-thirds of SMBs saw a strong connection
between technology and business growth.
68%
58%
54%
say effective use of technology is key to business growth
are making significant changes to their business strategy
post Covid-19
are making significant changes to their
technology strategy
post Covid-19
People first: SMBs adopt new technology to...
37%
34%
32%
...keep up with changing customer demands / expectations
...improve employee productivity
...improve external collaboration with customers, suppliers, partners etc.
SMB automation priorities focus on customers
SMBs now rank customer service and sales as their highest priorities for automation after being caught off guard and unable to meet new customer requirements during and after the pandemic.
SMBs further along on the digital transformation path are turning their attention to logistics and operations, laying the foundation for a more resilient future, able to withstand whatever disruption comes next.
Almost half of SMBs are taking a 'cloud first'
approach to digital transformation
12%
30%
46%
Upgrading to a cloud solution helps them take advantage of new opportunities today
— and put new technologies to work in the future.
Executing on
digital transformation
Planning for
digital transformation
No digital transformation plans
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Change isn’t always easy, but it is necessary. As both the old “normal” and the pandemic recede into the rearview mirror, the performance gap between SMBs that transform and upgrade their businesses and those that don’t will only continue to widen.
40%
40% of SMBs have established and are executing on a digital transformation strategy
The top three drivers for SMBs to invest in digital technology solutions focused on people: improving employee productivity, keeping up with changing customer demands, and improving external collaboration.
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SMB's use the cloud to capitalize on new opportunities. Cloud solutions are easier, faster and more cost-effective to deploy and become productive with than on-premises solutions.
39%
Rank customer service as highest priority
Rank sales as highest priority
38%
Information in this infographic provided by SMB Group's 2021 SMB Technology Directions for a Changing World Survey Study. The research surveyed 477 North American decision makers in small and medium businesses (1-249 employee size).
3
2
more than two times more likely to expect revenues to rise in 2021
more likely to enjoy an uptick in revenues
x
x
SMBs executing with a digital transformation
strategy in place are...
...than those with no plans
Currently executing a digital transformation strategy
Currently executing a digital transformation strategy
Planning to launch a digital transformation strategy within the year
No active digital transformation plans
38%
17%
53%
62%
Expectations for increased revenues 2021 vs 2020
Revenues increased in 2020 vs 2019
SMBs executing on digital transformation
outperform peers