honoring a longstanding love affair between this team and its fans.
Upon entering this new era of Brewers Baseball, we wanted to pay tribute to a storied relationship with our fans while looking forward to an even brighter future together.
We honor every era of
our history with our logo.
Our icons, typefaces, and modern adaptions of beloved past marks honor a storied history of baseball in Wisconsin. The Brewers logo connects our past to the present, interweaving elements from prior logos with a modernized industrial aesthetic.
Primary Logo
Ball–in–Glove Logo
As a tribute to our fans, our biggest inspiration, we restored the one true mark they love, cherish, and proudly call their own.
Milwaukee Industrial Workmark
Brewers Industrial Workmark
Modern Heritage Wordmark
The block font was specifically designed as an homage to the proud industrial heritage that is the foundation of the city’s past, present, and future.
The block font was specifically designed as an homage to Milwaukee’s proud industrial heritage - the foundation of the city’s past and still a vital part of our present and future.
A derivative of the Milwaukee Industrial font, the Modern Heritage Wordmark features special script lettering in recognition of script typefaces throughout Brewers and MLB history.
State Art
Wheat Ball
Full Barrelman
Based on the 1970 original, this version of the Wisconsin State art features Cream City brick, an industrial “M” and a baseball for Milwaukee.
Unveiled in 2019, the Wheat Ball is inspired by wheat from past Brewers logos to honor MKE’s brewing tradition.
Derived from the vintage Brewers Barrelman logo, this refreshed Barrelman proudly represents our team’s origins.
Partial Barrelman
New colors and modified details in Barrelman’s uniform and face renew our mascot for today’s team.
Brewers
Navy
Navy Blue is at the center of our identity. We’ve proudly worn it for nearly 30 years – an era featuring six postseason appearances, three division titles, two MVPs, a Cy Young winner, and the opening of American Family Field. It remains the anchor in our color palette going forward.
Brewers
Yellow
One of the Crew’s original colors, Brewers Yellow returned as a key ingredient of our identity system. Brewers Yellow represents both our city’s rich brewing legacy and joyful nature.
Brewers Royal
As a nod to the era (1978-1993) that produced two MVPs, two postseason berths, and a World Series appearance, vintage Royal Blue is subtly featured within the borders of the Global Icon, State Art, and Wheat Ball.
Our uniforms prominently feature vintage and symbolic design as a contemporary take on our roots: the cream edition is an homage to the Cream City; the pinstripe edition is a nod to baseball history; our two road uniforms proudly read Milwaukee across their chest and display the Wisconsin State Outline on their sleeve – much as we wear our heart on out sleeve every time we take the field.
A storied tradition of brewers baseball in wisconsin
HOME CREAM
The primary home uniform’s Cream color proudly represents our home – the Cream City. The uniforms also feature elements from the 1970 uniforms, including a thick sleeve trim with Brewers Blue and Yellow.
HOME PINSTRIPE
A modernized version of the 1978-1989 pinstripes, this alternate uniform recognizes the significance of pinstripes throughout both Brewers and MLB history.
ROAD GRAY
The Road Gray proudly reads “Milwaukee” across its chest and features a State Art patch – each symbolic of our duty to represent our home with pride.
ROAD NAVY
The Road Navy features the Brewers Industrial script as a nod to baseball history and our hard-working roots. It’s also highlighted by a two-tone hat, with Brewers Yellow on the front panel as a nod to our road uniform from 1978-84.
GEAR UP FOR THE NEW ERA
Visit the Brewers Team Store at American Family Field for the largest selection of NEW and exclusive Brewers items. Or call us at 414-902-4750 and we can ship your order to you.
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This is what the
future looks like.
This is the new era of Brewers Baseball.
This is for you, Wisconsin.
We are Wisconsin’s team. For over 50 years, we’ve sought to live up to all that stands for; to be the living embodiment of our city’s strength and represent our home with integrity, humility, and passion. We are determined to make the entire state proud in everything that we do.
The Story
The logo
the uniforms
The Gear
Hover to explore
The serifs on the ‘M’ were removed in favor of sharper edges – a subtle nod to Milwaukee and Wisconsin’s industrial heritage.
The ‘M’ and ‘B’ are connected above the webbing of the glove, signifying the connection between the city of Milwaukee and the Brewers organization.
Inspired by original Barrelman Logo, our logo features the words “Milwaukee Brewers” in a circular lock-up at its top and bottom.
The glove design was streamlined to make it look more like a real glove.
The ball is centered and divided into three segments: the center, the largest segment, represents the fans; the surrounding segments represent the city and state, respectively. The ball is symbolic: our fans and our home are central to everything we do as an organization.
Royal blue is subtly featured in a ring around the icon’s border as a nod to the original Ball-in-Glove era.
The yellow outer ring was inspired by the original Barrelman Logo’s yellow outer ring.