The term AI still holds a lot of negative connotations. People see the letters “AI” associated with anything, and it instantly inspires a feeling of soullessness and despair. And while there are undoubtedly bad actors in AI tools, AI's best uses work in tandem with humans to produce a better result.
So, regarding AI in content marketing, it does not mean that our tech overlords are beginning to steal all content writing and marketing jobs. On the contrary, AI marketing tools help simplify the content creation and management process for the humans involved.
If you’re still hesitant or unsure of the scope of AI in content marketing, here are some benefits you should consider.
Benefits of AI in content marketing
AI can be a friend, not a foe.
Many controversies exist in the news today regarding AI and how damaging it can be to workers and society.
It’s true that AI can be used for more nefarious purposes and have negative implications, but this is all in the user's control, not the solutions themselves.
Regarding content marketing, AI is already helping many human writers and marketers improve their work, not replace it.
As these tools develop, we may continue to see even more helpful progress and cooperation by using AI to empower workers. The AI doomsday scenario may be yet avoided.
To keep up to date with the latest news in content marketing, you’ll want to subscribe to our Marketing Brew newsletter to read insights like this.
We can get the obvious answer out of the way first, automation. Most artificial intelligence and machine learning tools are employed to help automate simple and repetitive tasks that would otherwise take up valuable time.
By instituting more AI content creation tools, you can help eliminate many monotonous and repetitive tasks and dedicate your employees to more meaningful work.
Automation
Data analytics
Personalization
Topic and keyword generation
Content editing
Research and curation
Automation
One of the most significant advantages of AI content marketing is the value of data collection and analysis.
As with any marketing initiative, you want your decisions backed up by reliable data. Nowadays, businesses have access to more data sources than ever before. This may sound ideal; however, sorting through that data can be a daunting task.
You can help your team collect relevant data from all critical sources with AI tools. These key sources include social media, your websites, and other platforms. Then, AI can further help your team organize and analyze the data to generate valuable business insight.
These insights help with AI's next big selling point in content marketing: personalization.
Data Analytics
You don’t think of AI and consider it something to which you can relate. Amazon can make Alexa sound as personable as possible and can answer all your questions. While Amazon’s Alexa is helpful, you wouldn’t consider Alexa a trusted confidant.
However, this does not mean you cannot use AI to help develop personal profiles to reach customers better.
Developing these profiles is one of the critical factors driving AI use in content marketing. Teams can standardize their content too much by attempting to reach a broad audience. But being able to identify individuals and appeal to specific segments of your audience is essential for effective marketing.
Using gathered data, AI can begin to generate customer profiles, helping you understand what will appeal to these segments of your audience and how you should position your content to reach them.
By creating clear, tailored messages, you help better guide your content creators in building the best content for your marketing endeavors.
Personalization
One of the significant ways that AI helps writers form their content is through topic and keyword generation.
Getting a “feel” for what your audience wants or hunch about a good marketing move is hit or miss. You may feel you know what your audience wants, but that is not always enough to reach them.
You have to be able to format your content in a way that fulfills what they’re searching for, and even slight differences in phrasing and formatting can make you miss your target.
AI can help you with topic generation to determine which terms and topics rank highly in search engines. When you can identify what your customers are searching for, you can position your content around ranking in these searches.
Identifying search patterns also extends to keywords, and you can begin to fill your content with more meaningful keywords reflective of your audiences’ searches.
Topic and keyword generation
If you’ve used Microsoft Word or any other word processor, you have already come across this to some degree.
Part of the content writing process is ensuring that your content is readable. Readability means your writers need to be able to format things correctly and employ the proper grammar and vocabulary.
AI tools have gotten more sophisticated at helping writers proofread their work. Grammarly is one of the more prominent names in the space and can even help writers shift their tone and level of knowledge to serve their content better.
As this technology continues to advance, writers can write better content faster.
Content editing
Another essential part of the content creation process is uncovering the information you need to produce the content. This will involve intensive research and curating the correct information for your goals.
With AI tools, you can get assistance in this content curation process. AI can search through a more significant amount of information faster and uncover the information most relevant to your goals.
Not only can it help you gather the information you need to write a well-sourced article, but it can also even assist with format decisions.
If there is an article format that consistently ranks for readability and is found supportive of marketing the content, AI tools could help you identify the best way to set up your content.
Research and curation
Automation
Data analytics
Personalization
Topic and keyword generation
Content editing
Research and curation
Many controversies exist in the news today regarding AI and how damaging it can be to workers and society.
It’s true that AI can be used for more nefarious purposes and have negative implications, but this is all in the user's control, not the solutions themselves.
Regarding content marketing, AI is already helping many human writers and marketers improve their work, not replace it.
As these tools develop, we may continue to see even more helpful progress and cooperation by using AI to empower workers. The AI doomsday scenario may be yet avoided.
To keep up to date with the latest news in content marketing, you’ll want to subscribe to our Marketing Brew newsletter to read insights like this.
AI can be a friend, not a foe.
We can get the obvious answer out of the way first, automation. Most artificial intelligence and machine learning tools are employed to help automate simple and repetitive tasks that would otherwise take up valuable time.
By instituting more AI content creation tools, you can help eliminate many monotonous and repetitive tasks and dedicate your employees to more meaningful work.
The term AI still holds a lot of negative connotations. People see the letters “AI” associated with anything, and it instantly inspires a feeling of soullessness and despair. And while there are undoubtedly bad actors in AI tools, AI's best uses work in tandem with humans to produce a better result.
So, regarding AI in content marketing, it does not mean that our tech overlords are beginning to steal all content writing and marketing jobs. On the contrary, AI marketing tools help simplify the content creation and management process for the humans involved.
If you’re still hesitant or unsure of the scope of AI in content marketing, here are some benefits you should consider.