Braun 12/1

The Braun Series 9 Pro is an electric shaver that can handle anything. Seven-day scruff? Poof, gone. The ProLift trimmer gently lifts and cuts through the densest of beards. Two-day stubble? No problemo. Braun foils can cut below 0.05mm with Autosense technology that adjusts power based on beard density. Finally, the 5-in-1 SmartCare Center keeps it charged, cleaned, lubricated, and dry—so you’re never unprepared.

Seize the day with a clean shave

SHOP ALEX'S LOOK

If you know Morning Brew, you know Alex Lieberman. He’s the biz wiz who co-founded a media company from a dorm room, went from CEO to Executive Chairman before his 28th birthday, and rest assured, he did not wake up like this. Alex got where he is today thanks to habits he picked up from when he was a little Lieberman. You might be surprised to learn that before becoming the proverbial newsletter-media-empire-builder that he is, he was just a boy in Jersey taking golf lessons. Why does it matter that Alex took golf as a kiddo? While golf might not be the most...riveting sport to watch on the weekends, it’s how Alex was first introduced to the idea of a pre-shot routine (you know, the thing that athletes do religiously every time they get ready to perform). It’s not magic, it’s muscle memory.

MORNING BREW

CREATIVE STUDIO

December 11, 2021

For Alex Lieberman, It's all in a Morning's Work

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Breakfast time for Rambo means TikTok-time for our fearless leader. Alex is just as much a content consumer as he is a creator, so while Rambo is chowing down, Alex is getting his daily dose of TikTok content. We won't spill the beans on his favorite TikTokers, but we can say he likes watching artists produce mind-boggling drawings and much as he loves a good business newsletter.

"I am a voracious content consumer and love finding incredible creatives on TikTok."

Once he reaches his morning social media limit, Alex and Rambo head outdoors for their morning stroll. Stepping outside with Rambo helps Alex clear his head, take a moment to himself, and set the rest of his day up with intention. This might be the only time of day that Alex lets his mind go totally blank, or as close to blank as possible. They walk to their go-to bench where Alex can get in his quiet time and take in the view of the Manhattan skyline before it’s time to grind.

For those of you who thought his beard was the perfect combination of rugged outdoorsman and sleek professional by chance, think again. For Alex, presentation is important. He spends his days jumping from one screen to the next, hosting his podcast, interviewing business leaders, and making guest appearances. In other words, his face is seen, and Alex has got his stubble down to a science. It’s rugged. It’s scruffy. It’s the proverbial Alex Lieberman look. And when it comes to his grooming regime, Alex values three key things: efficiency, effectiveness, and minimal need for cleanup. Enter his go-to Series 9 Pro Electric Shaver, which not only provides the close shave that he’s after, but is also quick to do so and easy to clean thanks to a convenient, fully waterproof design. Now that Alex is squeaky clean, shaved, and Rambo is at ease, it’s showtime and Alex finally enters his dojo (aka his apartment office). As part of his pre-shot routine, Alex organizes his day around three pillars: health, mind, and wealth. Then he writes down how he will fulfill each of those things. For instance, when we spoke with Alex, his “mind-related” activity for the day was a walk down the river. He keeps a written reminder of his intentions, so he can refocus his priorities if he gets off track.

"I find that I’m more intentional with my time when I have to write my schedule down.”

But before he embarks on his impressive to-do list, he writes down his calendar—literally. Alex will take the pen to the pad and divide his workday in hour-blocks. It keeps him purposeful with his time and helps him remember his to-dos without setting virtual reminders.

Alex may not be a pro athlete, but he takes his pre-shot routine pretty seriously. He’s mindful about everything, and that extends to the essential tools--his phone, notebook, and shaver (we see you, Braun Series 9 Pro) to name a few--he relies on to help him prepare for the day ahead. Now, to the good stuff. We’re gonna give you the deets on how Alex starts his days. But never fear, this isn’t just another article about a business leader’s morning routine—we’ll spare you that. Instead, we’re going to take a closer look at what we like to call Alex Lieberman’s pre-shot routine, which starts right around 7am. Like the rest of us, Alex can use a little extra motivation to start his early mornings. For that, he has his trusty dog-alarm, otherwise known as Rambo—a rambunctious, adorable pooch who wakes Alex up with his cute doggy wimpers, demanding food and a walk.

Once Rambo has had his morning exercise, it’s time for Alex to get to the second part of his pre-shot routine: his workout. For those of us who know Alex, he takes his fitness regime pretty seriously. He likes to have fun with his workout and switch up his routine, but his workout is just one component of a purposefully-driven morning. This might be the only thing about Alex’s routine that is spontaneous. He likes to decide his workout on the spot and insists on never doing the same one for days in a row. Whether it’s HIIT training, a run, or an intense biking session, Alex gets pretty sweaty... Which brings us to the next part of Alex’s morning: shower time. This might be TMI, but Alex is a confessed lover of long showers (we’re talking over 20 minutes). The man takes his showers seriously. He uses his alone time to meditate and stay purposeful. In order to quiet his mind, Alex will meditate. His go-tos are love and kindness meditations and 3-2-1 meditations. Did we mention he has a waterproof shower notepad—which is pretty cool and the perfect way to spend those 3-5 minutes while you leave your conditioner in. After Alex’s mindful shower, he starts getting intentional about his aesthetics.

While for Alex, no two days look the same, his pre-shot routine is consistent and rooted in mindfulness. It’s the not-so-secret recipe that keeps Alex fueling the rocketship we call Morning Brew. We’re not trying to seduce you with Alex’s fine-tuned morning regime, but we are going to give meditating in the shower a try. Point is: A little intention goes a long way, and coming up with your own pre-shot routine could be worth a shot—pun intended.

Alex’s daily morning routine would be fruitless without his essential tools, which includes his notebook, watch, phone, headphones, the Braun Series 9 Pro electric shaver, and of course, Rambo’s leash.

While Rambo eats his chow, Alex gets his morning dose of social media before setting off on a walk to clear their collective heads.

Despite his busy schedule, Alex always makes time to squeeze in a daily workout.

When you look good, you feel good. This certainly holds true for Alex, who uses the Braun Series 9 Pro electric shaver to get himself camera-ready.

With the self-care out of the way (both for himself and Rambo), Alex is now ready to get down to business.