Here’s to a happy, healthy UX.
LEARN MORE
Bot-based attacks are responsible for 77% of cybercrime, and two-thirds of cybersecurity pros say they've fallen victim to bot attacks in the last year. Sophisticated bots create multiple user accounts that are either totally fake or based on details stolen from real humans who are unaware of the scam. These accounts are then leveraged for malicious activity like payment fraud, special offer and discount abuse,
and spammed misinformation.
That’s where HUMAN comes in. It helps teams detect fraudulently created accounts and take back control of their customer databases before any serious damage is done.
Here’s a real-life example: The engineering and product team at a leading music-streaming service suspected bots were slipping past their defenses to create fake accounts, bombarding real users with spam messages. What’s more, this streaming service’s interface was a single-page application (SPA), which can be difficult to accurately protect.
But not for HUMAN. Its BotGuard for Applications analyzes more than 2 trillion (wowza) interactions every day to provide the world’s most accurate bot detection and protection. It deployed its HUMAN SPA Detection Tag—a single line of powerful code—and BotGuard revealed that nearly 60% of account sign-ins and sign-ups came from a single bot fingerprint that went undetected by existing bot-protection measures.
Fast-forward to today, and the streaming service has implemented an enterprise-grade solution backed by HUMAN Security. HUMAN’s SPA Detection Tag provides trustable and actionable evidence of bot activity, allowing their product team to focus on elevating their service rather than defending their site from spammy bot attacks.
Foiling fake-account creation
Malicious bots are the termites of the internet. They perpetuate dangerous fraud by creating fake, content-manipulating accounts on all kinds of platforms—from social media to product reviews to even streaming services. Aside from being a headache for your product and engineering teams, these fraudulent attacks can damage a brand’s rep and erode customer trust.
Here’s a mini crash course to spotting these tricky bots: Their usernames frequently include long strings of numbers—think bob111121322—their comments sound nearly human, and their accounts clog every feed they occupy with misinformation. Unfortunately, spotting bad bots is only the beginning. Removing them (and keeping them out) can be much harder.
But don’t fret: HUMAN Security is the A1 bot stopper up to the task.
Its application security and fraud prevention solutions are your first line of defense against manipulated online activity. HUMAN Security prevents bot attacks before they strike, promoting a better UX for, ya know,
real people.
Follow
MORNING BREW
CREATIVE STUDIO
June 8, 2022
Meet the bot busters here
to safeguard your biz
SPONSORED ADVERTISING CONTENT BY
Bots rapidly spread misinformation and dangerous links designed to tarnish your brand, and no business or organization is immune. This form of content manipulation has even recently made global headlines, forcing many applications to reconsider their defense against fake accounts.
So, how does HUMAN Security go about IDing these robotos before they post harmful, fraudulent information?
HUMAN collects more than 2.5K signals from every browser or mobile device that connects to your web application, crunches the data through 350+ algorithms, and proactively reaches one critical decision: bot or not? HUMAN’s precise detection also recognizes the subtle differences between human- and bot-traffic patterns, which means real users won’t get mistakenly booted.
So, what’s HUMAN’s secret weapon that makes its tech so effective? Rich signal history and experience. HUMAN verifies 2 trillion interactions per day and has verified more than 80% of the programmatic ad ecosystem. That means it has intimate knowledge of what sophisticated bots look like before they even arrive on your web applications. This allows HUMAN to consistently spot even the most human-like bots—ones other bot-mitigation providers tend to miss.
Plus, HUMAN’s superior signal collection allows the team to obtain ground truth without relying on CAPTCHAs, providing greater accuracy without negatively impacting your customers’ experiences with longer page-loading times. And with HUMAN’s Satori Threat Intelligence and Research Team, your brand can stay one step ahead of bad actors with research-backed hacker intelligence metrics.
With this kind of scale and speed, the bots of today—and even tomorrow—won’t stand a chance.
Bot or not?
Bots clogging up your UX with fake accounts and harmful misinfo? Trust HUMAN to separate bot-based behavior from the valued humans who use your applications.
Reach out to HUMAN to find out if
bad bots are bogging down your biz.