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It’s no secret that the driving force behind any successful marketing campaign is more than just a gut instinct, but well-rounded customer data. The strategic use of fan data has created bounds of untapped potential for brands looking to reach new audience segments and expand their typical consumer base. Hear expert advice from brand executives leaning in to the value of fan data analytics to drive their campaigns. We’ll also focus on the exponential rise in fan engagement around women’s sports in particular and how this explosion has made waves in the industry, and continues to do so.
FAN DATA AND ENGAGEMENT
With game-changing developments in NIL, streaming, and fan engagement, the playbook for success in the sports marketing industry is being rewritten in real-time. Join Marketing Brew – alongside legacy and non-native sports brands, executives from your favorite teams and leagues, and leading voices in sports marketing strategy – for a deep dive into how brands should be seizing the moment for a bigger impact in the world of sports. Here’s the game plan:
About the event
The rise of direct-to-consumer sports models and streaming isn’t just changing how fans watch their favorite teams, it’s reimagining how brands connect with audiences. How can marketers capitalize on this brand-safe environment to reach highly engaged corners of the industry?
STREAMING IS THE FUTURE OF SPORTS ADVERTISING
Social media has completely revolutionized the way that athletes and teams connect with their fans. Team accounts have created their own personality and voice, interacting directly with fans, as individual athletes share behind the scenes insights into a day-in-the-life of an Olympian or clothing hauls before the next training session. Hear directly from brand executives and social strategy experts on their advice for capitalizing on this evolution in fan interactions and what that should mean for your overall strategy.
THE EVOLUTION OF FAN RELATIONSHIPS
TUESDAY, APRIL 8, 2025
8:00am - 12:30pm et
studio gather
45 rockefeller plaza
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In the high stakes cybersecurity arena, success isn’t just about fancy firewalls or impenetrable encryption — it’s about mastering the art of juggling proactive policy, tech-enabled solutions, and the people who make it all happen (or have the potential to make it all…not happen). Join IT Brew — alongside industry experts in quantum computing, AI, and cloud security — for tactical advice on how to balance all three.
During this half-day event, we’ll consider the impact emerging technologies are having on the evolving threat landscape, how to maintain the tactical expertise required to keep systems secure, and the keys to leaving reactive policies behind. Hear from cybersecurity practitioners and system administrators on their recommendations for vetting vendors for company-wide solutions, identifying common security vulnerabilities, and, ultimately, how to build a modern cybersecurity policy for your business needs.
This event is right for you if:
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Meet the Experts
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Jersey sponsorships are becoming the new prime real estate and with NIL deals transforming college athletes into brand ambassadors overnight, it’s a whole new ball game for marketers. During this event, Marketing Brew unpacks how these shifts are creating unprecedented opportunities for brands to get in on the action, both on and off the field. Hear from brand executives and team leadership alike to better understand the evolution of monetization in sports, opportunities in league ad management, and the new doors open for industry marketers.
A NEW PLAYING FIELD FOR BRANDS: MONETIZING SPORTS
Social media has completely revolutionized the way that athletes and teams connect with their fans. Team accounts have created their own personality and voice, interacting directly with fans, as individual athletes share behind the scenes insights into a day-in-the-life of an Olympian or clothing hauls before the next training session. Hear directly from brand executives and social strategy experts on their advice for capitalizing on this evolution in fan interactions and what that should mean for your overall strategy.
THE EVOLUTION OF FAN RELATIONSHIPS
The rise of direct-to-consumer sports models and streaming isn’t just changing how fans watch their favorite teams, it’s reimagining how brands connect with audiences. How can marketers capitalize on this brand-safe environment to reach highly engaged corners of the industry?
STREAMING IS THE FUTURE OF SPORTS ADVERTISING
It’s no secret that the driving force behind any successful marketing campaign is more than just a gut instinct, but well-rounded customer data. The strategic use of fan data has created bounds of untapped potential for brands looking to reach new audience segments and expand their typical consumer base. Hear expert advice from brand executives leaning in to the value of fan data analytics to drive their campaigns. We’ll also focus on the exponential rise in fan engagement around women’s sports in particular and how this explosion has made waves in the industry, and continues to do so.
FAN DATA AND ENGAGEMENT
