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Think outside the (in)box

Exploring new possibilities from creation to conversion

Every marketer knows email marketing is important, but what they may not know is how much ~more~ they could be doing with theirs. For instance, are you ensuring that your emails engage with the right audience at the right time? If your answer goes something like “Uhhhh…,” think of Mailchimp as your maestro of email marketing. Take a stroll through our scroll and see exactly how their platform can easily elevate the effectiveness of your emails.

Before your message hits the ground running toward…just about anyone, start with Mailchimp’s Segmentation*, where you can parse your whole send list down to the specific peeps you wanna reach. View and send to folks based on what they order, when they order, how much they spend, and how recently they spent it with Audience Management. (Talk about insight.) PS: Marketers using Mailchimp see up to 88% more revenue from their connected stores when they use predicted segments with their emails vs. without.*

Zero in on your people

Now that you’ve got your send list, we arrive at the even cooler part: Automation. Mailchimp lets you build a snazzy Automated Customer Journey, personalizing each step to engage with your most loyal and interested customers. This includes a Best Customer Automation to show appreciation to your top shoppers with special offers (because they deserve a little extra love) and a resend to non-openers (juuust in case they missed the first).

Automate and appreciate

You’ve found your people and automated the fine points. Now comes the 🤌 art 🤌 of Design and Content Generation. Mailchimp’s Creative Assistant tool helps you put your best foot forward by creating custom branded designs just for you, while also letting you edit, resize, and publish easily. Their Customizable Templates also help you personalize the vibe of your content by getting you started with sleek branded layouts.

Spruce up your stuff

Aaand sent! Your content is out in the world. Kudos. But with Mailchimp, this part is only the beginning of elevating your capabilities. Once your email is sent, leverage in-depth Reporting and Analytics to peek at campaign performance, including revenue reporting through your connected e-commerce store and attribution. View specific metrics and data-driven suggestions, and use Mailchimp’s Content Optimizer to benchmark your content against tons (read: millions) of top-performing campaigns in your industry, with personalized recs around skimmability, typography, imagery, and more. Refine and repeat.

The numbers are in…

Email marketing has been an essential part of any business’s marketing strategy since the dawn of e-commerce, and with Mailchimp, its capabilities can evolve into something more effective—and exciting. In fact, with automated emails built in Customer Journey Builder, Mailchimp customers saw up to a 127% increase in click rates** and up to 4x more orders generated for users with connected stores compared to bulk emails.*** Enough said? Start leveling up with Mailchimp’s sensational sends.

The next level of email marketing awaits

Features and functionality vary by plan. *Standard or Premium Plan only. **CJB only available on paid plans. Features and functionality of CJB vary by plan. ***Up to 4x more orders through users’ connected stores versus when they used bulk emails.

Take Mailchimp’s tools for a spin and see how their segmentation, automation, design, and reporting capabilities can elevate your engagement possibilities.

Ready for liftoff?

Start Here

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Aaand sent! Your content is out in the world. Kudos. But with Mailchimp, this part is only the beginning of elevating your capabilities. Once your email is sent, leverage in-depth Reporting and Analytics to peek at campaign performance, including revenue reporting through your connected e-commerce store and attribution. View specific metrics and data-driven suggestions, and use Mailchimp’s Content Optimizer to benchmark your content against tons (read: millions) of top performing campaigns in your industry, with personalized recs around skim-ability, typography, imagery, and more. Refine and repeat.

Before your message hits the ground running toward… just about anyone, start with Mailchimp’s Segmentation*, where you can parse your whole send list down to the specific peeps you wanna reach. View and send to folks based on what they order, when they order, how much they spend, and how recently they spent it with Audience Management. (Talk about insight.) PS: Marketers using Mailchimp see up to 88% more revenue from their connected stores when they use predicted segments with their emails vs. without.*