Dear diary,
If there’s one thing I know, it’s that humans care a lot about their skin. Today I worked with FaceBalm—an organic skincare company—and responded to hundreds of Instagram Story Mentions, which were mainly selfies of peeps showing off their dewy, hydrated, smooth skin.
I helped FaceBalm increase their story views by 40% by automated responses, hitting users with a juicy discount code for future purchases (AKA: driving sales and increasing engagement). Maybe I should work on perfecting my own wellness routine: a full night’s charge, a battery above 90%, and a DM inbox count at zero.
Chat ya later,
MC
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MORNING BREW
CREATIVE STUDIO
October 1, 2021
DM Diaries:
Automated IG Messaging Edition
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Dear diary,
Today I played matchmaker. No, not like love on those rubbish dating apps, but a better kind of infatuation—food. I quizzed users, like Sam, to help them find their perfect grocery box from Groovy Foodie. Here’s how I doubled the growth of the business:
Once I got to know the user's cravings, I was able to save their contact info in order to set up a second rendezvous with Groovy Foodie. In other words, now they’ll receive email suggestions for items based on the food box they ordered.
P.S. What’s an automated messaging system’s favorite food?
Byte-sized chocolate chip cookies. LOL!!
Chat ya later,
MC
ManyChat (MC to its fans) helps companies supercharge their Instagram marketing with automated conversations that create connections and increase engagement with both new customers and longtime fans. Which is legit on its own, but even more so when you learn that MC is a Facebook business partner and Instagram-approved tool.
Well, it shouldn’t be a surprise that a chatty tool like MC keeps a detailed diary. And us being the intrepid group that we are, we got you an exclusive look at a day in the life of MC.
Dear diary,
Not to name drop, but today I helped out Hannah Banana—a super famous influencer—run her jewelry giveaway. She partnered with jewelry brand Dazzle Moi to hook users up with a free necklace or earrings. Based on the emoji they sent, I was able to make sure their bling of choice was shipped to the right place and that their info was saved so they could be updated on Dazzle Moi’s new products and future promos. This helped them nearly double their sales!
I don’t have ears (or a neck), but I definitely deserve diamonds and pearls for helping make this giveaway a success.
Chat ya later,
MC
When someone slides into your brand’s DMs, leave your replies to the automation mastermind that is ManyChat. Grow your e-commerce brand with the No. 1 Instagram DM Automation Platform that helps you connect with customers, save time, and drive sales using personalized chat campaigns.
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Don’t just read MC’s diary, be a part of it.