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In this half-day event, Marketing Brew, alongside all the right players (influencers, agencies, and brand marketers), presents how you can better navigate the unsteady waters of the creator economy and what the changing tides mean for your marketing strategy. Success with influencer marketing isn’t just good luck and viral videos; it’s about calculating your ROI and tracking the right metrics, leveraging the agency ecosystem and talent, and intentionally reaching new audiences. Whether you still embody your clean girl aesthetic or have moved on to the mob wife era, there’s more to a successful strategy than just being on trend.
couldn't join us in person? Check out all the action from the sessions below!
GRWM to Measure Your ROI
How Better Data Enables Better Brand Partnerships and Marketing Strategies
Staying Ahead of the Curve
Striking a Deal with an Influencer
Maintaining Brand vs. Influencer Authenticity
Behind the Scenes with a Talent Management Agency