For marketers, finding your target audience has its challenges—especially if you’ve always relied on traditional behavioral targeting. Between privacy concerns and growing restrictions on third-party data collection, behavioral targeting is sort of like a date who comments on all your social posts and sends a new bouquet of flowers every day: It’s extra, ineffective, and kinda creepy.
Contextual targeting, on the other hand, helps marketers connect with ideal customers in a way everybody can feel better about. This kind of matchmaking is more than just zodiac compatibility. Unlike behavioral ads that use cookies to target based on users’ past actions, contextual advertising helps marketers get in front of interested and niche customers.
And since StackAdapt is known for connecting marketers with customers in ways no other DSP can, we teamed up with these programmatic experts to help you better understand contextual advertising and its many solutions—by way of an interactive dating experience.
Before you begin, think of the digital scene like dating IRL: It’s all about being in the right place at the right time. StackAdapt uses their sophisticated tech to place your ads in the best context when consumers already have your product on the brain. Can you say meet-cute?
Powered by AI and machine learning, StackAdapt helps you put your best self out there. Wanna fine-tune your messaging game? Thinking of giving your design swagger a makeover? They’ll help you make the right upgrades and even test out new strategies.
StackAdapt’s solutions (psst: they’re right below, à la dating profiles) highlight the different ways you can leverage contextual advertising in a guaranteed safe space for you and your audience—no user information is ever collected or needed. Whatever you’re looking for, StackAdapt can help you find it.
Ready to take the plunge?
Check out your first “candidate” solution below. If it’s love, hit the check mark to learn more about your match (you can always go back to view other suitors). To move on, tap X and see if the next solution sweeps you off your feet.
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April 1, 2022
Marketers, meet your perfect match
SPONSORED ADVERTISING CONTENT BY
helping others find audiences without cookies
go-getters who like to call the shots on customizing their contextual strategy
facilitating the best user experience,
slashing CPAs, and boosting conversions
One thing you should know about me
My algorithm can spot the best ad placements based on the context of webpage content from all around the internet.
I excel at recomputing page contexts all ?? thee timei
to make sure you’re finding consumers in the most relevant, accurate, and up-to-date places. I’m also a Wordle champion.
My greatest strength
Let’s combine forces to reach audiences in an effective, ethical way without infringing on their personal info—’cause we’re good like that.
Something I want to try with you
Page Context AI
StackAdapt
Citizen of the web
You’ve matched!
Fall in love here
Keep swiping
Wanna see how you and Page Context AI can achieve campaign results and boost conversions together?
I’m committed to giving you a flexible, cost-efficient way to measure the impact of your advertising efforts on
business goals.
I’m the type who
I’m a big fan of eating cookie dough ice cream and gathering feedback from your customers directly and in real time.
My simple pleasures
Surveys! I love surveying people who have and haven’t been exposed to your campaigns to provide you with insights into consumer sentiment.
I geek out on
You wanna uncover the impact of your campaigns in influencing audience perception.
Somewhere studying
StackAdapt
Brand Lift
Keep swiping
Plan your first date here
Ready to see how you and Brand Lift can gain data-driven insights and measure the impact of your initiatives?
You’ve matched!
You’d love a great way to attribute your marketing spend to intangibles.
Hey there! ???? You should swipe right if:
You’re hoping to set a baseline for awareness.
Keep swiping
Click here to fall head over heels
Wanna see how you and Programmatic Audio can get your ads into aligned audio content and start connecting with engaged listeners?
You’ve matched!
Let’s listen to your ads on our favorite podcast during a cross-country road trip. We’ll high-five over the specific genres, niches, and demographics we targeted while we ride into the sunset..
Our typical Sunday together
Audio is emotionally engaging and immersive, and commands listeners’ full attention in screen-free moments. (Ever cried during a podcast? ’Cause I absolutely have.)
Do you agree or disagree that
You can buy targeted ads from all the major audio publishers using my one and only system—aka your one and only. ??
What if I told you that
Single. Digital audio enthusiast. Advertising tech looking for savvy marketers to partner with. Undefeated at automating the selling and insertion of ads into audio content.
Headphones and speakers everywhere
StackAdapt
Programmatic Audio
Keep swiping
Wanna see how you and StackAdapt API can get your ads into aligned audio content and start connecting with engaged listeners?
You’ve matched!
Tech lover through and through! Display, native, connected TV video, audio, retargeting—you name it, I love it. If you have a tech platform and you want to build on top of that, I can share my love for these tactics to support your team. #techie ????
If loving this is wrong, I don’t want to be right
I offer a dedicated API onboarding team to guide you through the integration process.
I provide the tools and training to quickly grow your client base and revenue.
I won gold in snowshoeing at this year’s Olympics.
Two truths and a lie
Advertising MVP. I’ll work as an extension of your team to help you stand out from the competition, build a new revenue stream, grow existing accounts, and win new customers.
The award I should be nominated for
I like expanding paid media capabilities, integrating programmatic adtech platforms, and getting lost in the rain.
My tricked-out platform
StackAdapt
StackAdapt API
Fall in love here
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