THROUGH THE COMPLETE STREAMER FOR YOUR BRAND
THROUGH MORE ORIGINAL CONTENT
NEW, ORIGINAL PROGRAMMING FROM NBC & Peacock
THROUGH THE HOME OF POP CULTURE
+75%
lift in Purchase Intent for Multi-platform advertisers
THROUGH RESPONSIBLE JOURNALISM
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NBCU Award Shows & Red Carpet Coverage DRIVE ACTION FOR BRANDS
Brands Can Reach Incremental Audiences IN BRAND SAFE & SUITABLE ENVIRONMENTS
1
News organization in the U.S. for cross-platform reach (NBCU News Group)
#
Sources: Box 1: Source: Kantar Millward Brown, Peacock Results across 37 brands from 2Q20 – 3Q22 n=20,597; KMB CTV Norm includes campaigns on Hulu, Roku, Samsung TV, Sling TV across 551 2020-2022 studies n=129780. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric Box 2: NBCU Ad Impact Measurement. 2022 LRC & Award Show Content: Latin Billboards, Latin AMAs, People's Choice Awards, LRC Grammys & LRC Oscars Cross Platform Ad Impact - Average Across 10 Measured Brands, P18+, YouGov Direct Unexposed/Expoed Jan - November 2022 studies. Box 3: Nielsen Media Research, season to date based on L+SD data (9/25/23-10/22/23). Reach based on L+SD data, 1-min qualifier (10/16/23-10/22/23). Prime (M-Sa 8-11P, Su 7-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; Streaming comparisons reflect U.S. viewing. Late Night Claims: Talkwalker Social Content Ratings. Linear, Broadcast, Late Fringe Daypart. (10/2/23-10/22/23). Listenfirst. TikTok, The Tonight Show w/ Jimmy Fallon (10/2/23-10/22/23). Time-based TAMI P2+ 23-24 STD, excludes repeat Box 4: Comscore XMedia Total View Report, September 2023. Total View Report. United States data
Network overall in total viewers (NBC)
FANS PREFER PEACOCK'S AD EXPERIENCE
+71%
of viewers prefer Peacock's ad expierence to other AVOD streamers
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THE COMPLETE STREAMER FOR YOUR BRAND
home of pop culture
more original content
responsible journalism
Source: Nielsen: Program Live+SD, 2022-23 NFL on NBC/CBS/FOX/ABC/ESPN/ESPN2 . All historical comparisons are vs. similar Live+SD data (OOH impressions are included) . Digital: Adobe Analytics, NBCU Internal Metrics 2022 NFL regular season to date Peacock, Internal data, SNF Playoffs Wild Card Round Chargers v Jaguars on 1/14/23 and Ravens v Bengals on 1/15/23. Rankings based on time spent, average viewers of other titles based on average of all SNF games (excluding SNF Kickoff), Sign-ups based on First View after Sign-Up or Reactivation (excluding SNF Kickoff). MarketCast TVBE; WWE PLEs on Peacock from Jul’22 to Apr’23 vs. PY Linear Competitive Broadcast + Cable Sports Programming; A18+. Nielsen Reach & Frequency, 2Q’23, L3, All WWE Telecasts on USA & Peacock (excl Miz & Mrs), WWE Peacock SVOD 6 min qualifier, 75% Unification, P2+. Nielsen, 09/26/2022 – 07/23/2023, C3 Data, M-Su 8p-11p, Excluding Repeats, Sports, and News, TC’s >3. (WWE Raw)
Airs Jan. 27, 2024 |
30 Superstars compete to be the last one standing with the winner awarded a title match for the WWE’s top championship at WrestleMania.
Airs Jan. 13, 2024 |
LAST SEASON, NFL PLAYOFFS DELIVERED AN AVERAGE OF:
27M
viewers ON NBC
Showcase your brand in edge-of-your-seat NFL post-season action on Peacock. This year viewers will see the first-ever exclusively streamed Playoff game, only on Peacock, giving NBCU the most Playoff games on one media partner in the same weekend (3x games on Wild Card weekend).
exclusive
Airs Jan., 2024 |
Evergreen |
Huge personalities of professional wrestling square off on Monday nights in the ring and behind the scenes.
#1
WWE on usa & peacock (monthly):
viewers
20M
LIVE IN PRIMETIME & STREAMING 52 WEEKS PER YEAR:
cable entertainment program on mondays in primetime p2+ & p18-49
WWE LIVE EVENT INTEGRATIONS lead to BIG brand impact
brand memorABILITY
+35%
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2M
AVG MIN. AUDIENCE streaming
MINUTES WATCHED
7B
vS. COMPETITIVE LINEAR BROADCAST & CaBLE SPORTS
(p2+)
(Peacock, NBC Sports App & NFL+)
HOME OF POP CULTURE
RESPONSIBLE JOURNALISM
The biggest pop culture party of the year, celebrating the fan favorite television, film & music. Simulcast LIVE on NBC and E!, and new in 2024, streaming on Peacock - guaranteed to reach maximum audiences wherever and however they view.
Live From E! is the music & entertainment fan’s one-stop-shop for all things Award Shows.
Airs Jan. 15, 2024 |
Airs Feb. 18, 2024 |
Airs Feb. 4, 2024 |
Airs Mar. 10, 2024 |
Singer Kelly Clarkson offers heartwarming stories, live musical performances, games and surprises each weekday.
Weekdays |
Access Hollywood delivers the best in entertainment and celebrity news with unparalleled video coverage of the hottest names in Hollywood, movies, TV, music and pop culture daily.
THE PEOPLE'S CHOICE AWARDS AUDIENCE IS ENGAGED
173M
Cross-platform engagements
Source: Linear- Nielsen; Digital- Adobe Analytics, DAVD; Social- ListenFirst, Twitter Analytics, YouTube Analytics, TikTok Analytics, Snapchat Analytics, and TalkWalker. Social Accounts: NBC, E! News, E! Insider, E! Entertainment, Live from the Red Carpet, Rundown. 12/6-12/7/2022 vs. 12/7-12/8/2021
In this new comedy starring Jon Cryer, Abigail Spencer and Donald Faison, Jim's life gets complicated when his ex-wife gets together with his favorite sports team's owner.
Oppenheimer charts the theoretical physicist’s role in the Manhattan Project between 1942 and 1946, during the Second World War, when the US led a research and development program to produce the first nuclear weapons.
The seemingly perfect Delaney family’s life of leisure takes dark turn when a wounded young woman arrives at their door. With Joy’s sudden disappearance, their family secrets are unveiled, raising the question of how well we truly know those closest to us.
Ted travels back to 1993 Boston to see where Ted and John Bennett’s infamous friendship began.
Building off the popularity of “America’s Got Talent: The Champions” and “America’s Got Talent: All-Stars” comes the next special edition of the highly successful franchise.
Premieres Jan. 11, 2024 |
Source: PMI TV Brand Effect, 12-month period (03/09/2022 - 03/08/2023), In-Show Integrations in Drama/Adventure and Sci-Fi/Fantasy/Horror Genre indicators, NBCU Networks vs TV IPP norm (excluding NBCU networks) P18+. Miediaprobe Survey Data, P18+. AGT S18 on NBC “Below is a list of words or phrases some people might use to describe AGT. For each, please indicate whether the phrase describes AGT very well, somewhat well, not very well, or does not describe it at all.”. Marketcast Data, Program Engagement, America’s Got Talent S18 on NBC, TV Norm (10/1/2022 – (10/31/2023). MediaProbe Biometric data via Peacock Premier study (2023). Likability = Dial Response. Competitive Streaming norm = Measured content on Netflix Amazon Prime Video, Hulu, Apple TV+, HBO Max, Disney+. P18+. EDO. NBCUniversal Dramas airing 03/09/2022 - 03/08/2023. Prime only, includes repeats; vs competitive broadcast/cable prime entertainment.
Available on Feb. 16, 2024 |
advertising in Peacock Premier’s Originals & Movies is
+60%
more likable
HIGHER brand memorability for NBCU COMEDIES
+95%
+21%
HIGHER CONTENT retention & recall
In the ultimate murder mystery game, 20 players work together on thrilling missions to win a prize of up to $250,000.
Premieres Q1'2024 |
Premieres Jan. 12, 2024 |
Premieres Dec. 23, 2023 |
Premieres Jan. 1, 2024 |
vS. competitive comedy custom content/vignettes
vS. COMPETITIVE TV NORM (agt S18)
vS. the competitive streaming norm
vs. competitive streaming norm
MORE ORIGINAL content
Compelling, diverse and engaging stories reaching every type of consumer across every platform.
NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for viewers across America.
Source: ComScore XMedia Total View Report, September 2023. Total View Report. United States data. comScore Xmedia Enhanced. NBCU News Group Digital + MSNBC/CNBC and regular schedules news programs on NBC and Telemundo linear, September 2023. P18+. Comscore XMedia. September. Total View Report. United States data. Marketcast/Phoenix TV Brand Effect, 9/19/22-2/12/23. Standard Ads, Adults 25-54. Primetime Daypart for Cable News (M-Su, 7p-12a). Morning Shows measure 7-9a daypart. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs. NBCU News Group includes Today Show, ad hoc Today 3rd Hour and Hoda & Jenna, Nightly News, and MSNBC Cable Prime. ComScore Xmedia Enhanced, Total View Report, March 2023. CNBC BD hours, 6a-7p. // comScore Media Metrix, Video Metrix, Plan Metrix, March 2023. Ranked in Business/Finance News Category
NBCU News Group provides complete coverage on the road to Election 2024 with in-depth analysis and commentary from all angles and on all platforms.
Jan. 2023-Nov. 2024 |
Coverage highlights include: State of the Union, Super Tuesday, RNC, DNC & Election Day.
america turns to NBCU platforms for non-stop election coverage
BROADCAST NETWORK AMONG P25-54 & P18-49 ON ELECTION NIGHT 2020
nbcu news group + telemundo news PROGRAMS reach more than
American adults each month (64% reach)
2 in 3
WEEKDAY MORNING news PROGRAM AMONG P18-49
CNBC is the preferred destination for business news for decision makers. CNBC's Business Day shows include Worldwide Exchange, Squawk Box, Futures Now, Fast Money, Street Signs, Mad Money, and Closing Bell.
79M
CONSUMERS REACHED EACH MONTH
Each year, CNBC hosts 60+ in-person and virtual events, convening highly sought-after audiences spanning C-suite, business decision-makers, financial advisors, investors, opinion leaders & more.
Jan. 15, 2024 - Jan. 19, 2024
Feb. 24, 2024
Feb. 2024
MORE ORIGINAL PRORAMMING
