The Journey to the Paris 2024 Games
Leading up to their first Summer Olympic and Paralympic Games, Delta Air Lines and NBCUniversal continued to soar to new heights as they journeyed to Paris 2024. NBCUniversal’s portfolio climbed on board to showcase the breadth of integrated storytelling, rooted in the concept that the journey is never a straight line.
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Click to Take Flight
Kaleo Kanahele Maclay
4-Time U.S. Paralympic Medalist Sitting Volleyball
PARIS 2024
PRE-GAMES
TOP CHEF S20
OVERVIEW
Bronze Olympic Medalist Rugby
Ilona Maher
top chef season 20
Delta Air Lines, the official airline of Team USA, and NBCUniversal joined forces to create the most groundbreaking season yet of Bravo’s Top Chef. The partnership soared to new heights as Delta became the official airline partner of the iconic 20 season and made history by transporting the Cheftestants for the finale from London to Paris, home of the 2024 Olympic and Paralympic Games. Throughout the season, Delta played a starring role through in-show integrations, Delta Sky Club Top Chef alum appearances, Top Chef Tastemaker video series, and more, all while promoting the upcoming Paris 2024 Games.
th
Partnership Recap Video
TOP CHEF PUBLICITY
TOP CHEF ADDITIONAL SUPPORT
TOP CHEF TASTEMAKERS AND LOCAL FLAVOR
TOP CHEF IN-SHOW
Sydney McLaughlin-Levrone
2-Time U.S. Olympic Gold Medalist Track & Field
Suni Lee
3-Time U.S. Olympic Medalist Gymnastics
INTEGRATING DELTA AIR LINES FROM LONDON TO PARIS
Delta Air Lines was seamlessly interwoven throughout Bravo’s Top Chef: World All Stars as the greatest Cheftestants from around the globe traveled to face off in the fiercest showdown the culinary series has seen.
Delta's Kaleidoscope Creative
In-Show Integration
During the premiere episode, the Cheftestants learned that Delta would be flying them to Paris, France for the finale. Delta also debuted their highly anticipated Kaleidoscope creative commercial, showcasing the transformative power Delta has in connecting people with the beauty the world has to offer.
Paris 2024 Promotion
EPISODE 13: Champions in Paris
EPISODE 1: London Calling
Cheftestant Buddha Bonus Social Post
Hunter Woodhall
3-Time U.S. Paralympic Medalist Track & Field
Mallory Weggemann
5-Time U.S. Paralympic Medalist Swimming
Behind the Kitchen Door Article and Video
Delta’s Quickfire Challenge with Team USA Athletes
In the lead-up to the Paris finale, the final four Chefs engaged in the legendary Wall Challenge. This pivotal event not only tested their culinary prowess, but also their ability to communicate and collaborate under pressure. Paired with esteemed Team USA athletes, the Cheftestants fought for the chance to win bragging rights and a generous $10,000 Delta Air Lines gift card. Fans were also given an exclusive glimpse into the behind-the-scenes action on how Delta's Quickfire challenge came to life beyond in-show with Behind the Kitchen Door, a digital and social companion content piece. Behind the Kitchen Door further heightened the excitement and engagement surrounding the penultimate event.
Behind The Kitchen Door Social Posts
NBC Olympics Consumer Facing Newsletter Promoting Top Chef
Team USA Athlete’s Social Posts
On Her Turf’s Social Post
Paris 2024 Save the Date Video Post
NBC Olympics’ Save The Date Social Posts
Paris 2024 Save the Date campaign ft. Dolly Parton
The NBCU Olympics and Paralympics team surrounded both the premiere and finale episodes with Paris 2024 social and promotional content across all platforms. A standout feature was NBCU’s utilization of Paris Hilton within their Paris 2024 promotion and the strategically timed One Year Out to Paris Save the Date summer-long campaign, elegantly unveiled during the finale.
Keep Watching Bumper
Tagged Tune-In
Paris 2024 Promo ft. Paris Hilton
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PREVIOUS
Creating New Experiences through Tastemakers & Local Flavor Activation
For the first-time ever in Top Chef history, Delta Air Lines elevated the Tastemakers franchise with two Top Chef alum – Chef Justin Sutherland and Chef Karen Akunowicz – to celebrate cuisines that fans crave around the world. Chef Justin and Chef Karen showcased their hometown and travel-inspired recipes with social-first videos, which showed how fans can elevate at-home meals to soaring Top Chef-worthy heights.
Delta’s Sky Club Newsletters
Chef Justin Sutherland at Minneapolis-Saint Paul International Airport Sky Club
TASTEMAKERs
Chef Karen’s Tastemakers Social Posts
Chef Justin’s Tastemakers Social Posts
Bravo’s Top Chef Social Posts
Delta’s Local Flavor Social Posts
Chef Karen’s Local Flavor Social Posts
Chef Justin’s Local Flavor Social Posts
Tastemakers teamed up with Delta’s Local Flavor program in Delta Sky Clubs within two key markets: Minneapolis and Boston. Chef Justin and Chef Karen were able to connect with travelers in Delta’s newest Minneapolis-Saint Paul International Airport Sky Club, and the classic Boston Logan International Airport Sky Club and showcase some of their Local Flavor dishes.
LOCAL FLAVOR
Chef Karen Akunowicz at Boston Logan International Airport Sky Club
Amplifying Top Chef with Additional Support
From Delta Air Lines’ integrated episodes, Peacock Spotlight Ad and social content, Delta connected Top Chef fans to key travel and foodie moments all the way to the finale.
Mid-Season Recap Social Post
Delta’s In-Show Moments Social Posts
Commercial Innovation Custom Clip-Based Spot
Peacock High Impact Streaming Sponsorship
Peacock Spotlight Ad
Peacock Trivia Engagement Ad
Peacock Pause Ad
Peacock Contextual Ad
Episode 13 Recap Social Post
Sponsored Clips of Key Moments of Season 20
Episodic X Highlights
DELTA CONTINUES TO SOAR TO NEW HEIGHTS
top chef press RELEASE
top chef episode 13 press
Leveraging the expansive reach of NBCUniversal’s diverse portfolio, Delta skillfully showcased their inspiring narratives. Delta and Bravo’s Top Chef earned praise from both the media and enthusiastic fans. This collaboration has paved the way for a runway of extraordinary moments in Paris 2024 and beyond.
Delta Air Lines has been at the forefront of championing the Olympic and Paralympic movement since their partnership took off in 2020 with Team USA and LA28.
local flavor press
Delta Air Lines and NBCU celebrated the road to the Paris Games by spotlighting athletes and Olympic sports during key milestones. Through inspirational storytelling and high-impact environments, Delta's journey messaging was at the heart of each story.
1 Year Out to Paris In a special two-part One Year Out TODAY activation, Delta built excitement for the Paris Games. First, there was a special integrated segment on the Plaza that included a demonstration of the newest Olympic sport, Breaking. Later that week, Delta flew TODAY to Paris for a segment on the steps of the Eiffel Tower with Team USA Athletes.
TODAY INTEGRATIONS
TODAY – Countdown to Paris on the Plaza
TODAY – Coming Up Next on the Plaza Teaser
TODAY – Athletes to Watch in Paris
100 Days Out Celebration To celebrate 100 Days Out, Delta helped transform the Plaza into a Parisian-inspired Olympic backdrop that showcased a Sport Climbing wall. Delta CEO, Ed Bastian, and Delta Athlete Ambassador, Brooke Raboutou, spoke about Delta’s commitment to Team USA. In addition, one lucky Plaza fan was surprised with a special giveaway for a trip for two to the Paris Games.
Bonus – TODAY Tune-In Promo
Bonus – Social Promotional Post
TODAY – Victor Montalvo Journey Segment
The Journey of a Delta Team USA Athlete Ambassador TODAY’s Craig Melvin sat down with Delta Athlete Ambassador, Victor Montalvo, to discuss his journey as Team USA’s first Olympic qualified breaker set to compete at the Paris Games.
Social Post with Paid Amplification
TODAY – Paris 2024 Livery Reveal
Delta unveiled its custom Airbus A350 Team USA aircraft livery in Toulouse, France. A special audience of Delta’s Chairman’s Club, a peer selected honoree group of the airline’s top 100 employees from all divisions across the company, were invited to the reveal.
PARIS 2024 LIVERY REVEAL
Paris 2024 Livery Reveal Press Coverage
Jagger Eaton Social Post
Phaedra Parks Social Post
Alan Cumming Social Post
Pep Talk
U.S. Olympic Skateboarder & Delta Athlete Ambassador, Jagger Eaton, received the pep talk of a lifetime as he boarded his flight to the Paris Games. Alan Cumming and Phaedra Parks from The Traitors’ shared their expert advice on how to best handle the competition.
PEP TALK CUSTOM CONTENT
Delta Social Post
Premier League – Player Profile
In the lead up to the Games, Delta and NBC Sports spotlighted athletes’ journeys towards representing their country within their respective sports at the Paris Games.
NBC SPORTS FEATURES
Premier League – Marquee
French Open – Player's Journey
Tour de France – Journey Update
Golf Today – Journey Update
Surprise Doorbell Moment
Branded Bar Integration
Delta’s excitement for the Paris Games was front and center on Bravo’s Watch What Happens Live! A Delta Sky Club Ambassador was serving up Delta’s French ’24 drinks at the bar while a special visit from Delta Athlete Ambassador, Roderick Townsend, came bearing gifts for the studio audience.
BRAVO'S WATCH WHAT HAPPENS LIVE INTEGRATION
WWHL After Show
WWHL Podcast
Brooke Raboutou
U.S. Olympic Silver Medalist Sport Climbing
Jagger Eaton
2-Time U.S. Olympic Medalist Skateboarding
PARIS 2024 GAMES
Delta Air Lines’ “Keep Climbing” ethos was front and center by surrounding the biggest moments of the Games with first-of-its-kind commercial innovation, ownership of medal count across every platform, unique athlete storytelling, and more.
CO-BRANDED PROMOS & COMMERCIAL-FREE OPENING CEREMONY
Co-Branded Promo
Commercial Free Opening Ceremony
The Unexpected Path – Gabby Thomas
ENHANCEMENTS
The Unexpected Path Enhancements with Commercial Adjacency
The Unexpected Path – Olympic Marathon
The Unexpected Path – Olympic Torch
The Unexpected Path – Chuck Aoki
Olympic & Paralympic Medal Count – Linear
MEDAL COUNT
Olympic Medal Count Ticker
Presented by Medal Page on NBCOlympics.com Home Page
Presented by Medal Count by Gold on NBCOlympics.com
Peacock Main Menu Medal Standings
Peacock Full Page Medal Standings
Roku Olympic Zone
Medal Moments Video Series
Medal Moments TikTok Posts
Medal Moments Instagram Posts
Medal Count Update Facebook Posts
Medal Count Update Instagram Posts
Medal Count Update X Posts
Olympic & Paralympic Telemundo Medal Count - Linear
Telemundo Medal Count Update Instagram Posts
Telemundo Medal Count Update X Posts
Bonus — NBC Olympics Newsletter Medal Count
Bonus — Peacock Newsletter Medal Count
Bonus — Allyson Felix Interview TikTok Post
NBC LOCAL
Local Athlete Promo
Local Athlete Vignette
LA28 OLYMPIC FLAG FLIGHT
NBC4 LA28 Olympic Flag Flight Arrival
Following the Closing Ceremony of the Paris Olympic Games, Delta carried the Olympic Flag from Paris to Los Angeles on the LA28 livery for the official Olympic Flag Flight.
Bonus – Medal Count on GoldZone
Roderick Townsend
4-Time U.S. Paralympic Medalist Track & Field
Delta and NBC Local developed a comprehensive multi-platform campaign across seven key NBC markets – NY, LA, Boston, Miami, Atlanta, Seattle & Salt Lake City. Also, across three key Telemundo markets – NY, LA & Miami. Leading up to the Opening Ceremony, Delta aired custom vignettes, highlighting Delta Athlete Ambassadors from their hometowns. During the Games, Delta sponsored the Local Late News Medal Count and a segment on the Olympic Zone.
Late Night Local NBC Medal Count
Olympic Zone Primetime Preview
PUBLICITY
ADDITIONAL SUPPORT
TASTEMAKERS AND LOCAL FLAVOR
IN-SHOW
overview
BRAVO’S WATCH WHAT HAPPENS LIVE INTEGRATION
PARIS 2022
TOP CHEF
pre-games alternate layout
