THE JOURNEY TO THE BEIJING 2022 GAMES
Kicking off the first year, Delta and NBCUniversal built the runway to climb towards a better tomorrow and connected people together globally to recognize the importance of sustainability, holistic wellness, and the Olympic and Paralympic Games. Through the power of entertainment and news, NBCUniversal elevated the Delta brand and inspired fans to join the movement for a greater future.
holistic wellness
1Q'22:
olympics
9/15 NBC News Brand Studio Digital Infographic Launch
9/21 Campaign Launch :30 Content Series Debut
Weeks of 9/20 & 9/27 3x Isopods
9/21 – 9/26 Climate Week Partnership
Began Week of 11/7 Olympics Co-Branded Promos
9/22 hoyDía Custom ‘Sustainable Eats’ Segment + Facebook post + Twitter Highlights
9x airings of :30 Content Series + Delta Sustainability Commercial
10/28 CNBC ESG Impact Event
2/1 One App Branded Shelf & Opening Slate
1/24 – 2/1 NBC Blended Bumpers on That’s My Jam & American Auto
1/14 –2/2 TODAY Twitter Highlights
Olympic In-Flight Entertainment Athlete Spotlights
1/25 That’s My Jam Twitter Moments
1/31 Late Night with Seth Meyers Live Ad
2/2 TODAY Third Hour Integration with Maame Biney
2/2 ReachTV Amplification with Delta :30 Creative
2/16 TODAY Wellness Wednesday Segment
2/5 – 3/13 Olympic & Paralympic Medal Count Linear/Digital/Social Ownership
15x Rise Above Olympic Enhancements
2/13 Super Gold Sunday Partnership
Click to Take Flight
Sustainability
4Q'21:
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BEIJING 2022
PRE-GAMES
SUSTAINABILITY
OVERVIEW
