DELTA TAKES OFF BIG ACROSS NBCU
In 2021, Delta Air Lines took off as the official airline of Team USA as our LA28 founding partner. Kicking off the first year with a Symphonic approach across NBCU One Platform, Delta Air Lines and NBCU ignited the biggest premium tentpoles to drive mass awareness and to position Delta Air Lines as a thought-leader in the travel industry.
Together, Delta and NBCUniversal built the runway to climb towards a better tomorrow and connected people together globally to recognize the importance of sustainability, holistic wellness, and Olympics. Through the power of entertainment and news, NBCUniversal elevated the Delta brand and inspired fans to join the movement for a better future.
Delta & NBCUniversal: Year 1 Partnership
holistic wellness
1Q'22:
olympics
9/15 NBC News Brand Studio Digital Infographic Launch
9/21 Campaign Launch :30 Content Series Debut
Weeks of 9/20 & 9/27 3x Isopods
9/21 – 9/26 Climate Week Partnership
Began Week of 11/7 Olympics Co-Branded Promos
9/22 hoyDía Custom ‘Sustainable Eats’ Segment + Facebook post + Twitter Highlights
9x airings of :30 Content Series + Delta Sustainability Commercial
10/28 CNBC ESG Impact Event
2/1 One App Branded Shelf & Opening Slate
1/24 – 2/1 NBC Blended Bumpers on That’s My Jam & American Auto
1/14 –2/2 TODAY Twitter Highlights
Olympic In-Flight Entertainment Athlete Spotlights
1/25 That’s My Jam Twitter Moments
1/31 Late Night with Seth Meyers Live Ad
2/2 TODAY Third Hour Integration with Maame Biney
2/2 ReachTV Amplification with Delta :30 Creative
2/16 TODAY Wellness Wednesday Segment
2/5 – 3/13 Olympic & Paralympic Medal Count Linear/Digital/Social Ownership
15x Rise Above Olympic Enhancements
2/13 Super Gold Sunday Partnership
Click to Take Flight
Sustainability
4Q'21:
OVERVIEW
DELTA FUELS
DELTA INSPIRES
DELTA CLIMBS
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