At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and
many distractions.
So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team, Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.
Combining the three custom spots on NBC & Telemundo with a :05 Google Billboard and adjacent Google Pixel ad creative, robust social media plan, and a multi-day presence on Peacock left viewers with a lasting impression of the Google Pixel 8 and its capability to make imperfect holiday photos as perfect as the memories themselves.
Google Returns to The Macy's Thanksgiving Day Parade For A Picture-Perfect Partnership
three 30-second custom content spots
Best Take, Audio Magic Eraser,
produced by the NBCU Creative Partnerships team
Magic Editor
At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and
many distractions.
So, in a series of
Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new
and
features.
Combining the three custom spots on NBC & Telemundo with a :05 Google Billboard and adjacent Google Pixel ad creative, robust social media plan, and a multi-day presence on Peacock left viewers with a lasting impression of the Google Pixel 8 and its capability to make imperfect holiday photos as perfect as the memories themselves.
Best Take
Custom Content
On Linear, throughout the NBC Parade Broadcast, NBC Encore Broadcast, and Telemundo Parade Broadcast, the three custom spots highlighted the innovative editing features of the Google Pixel 8 – including Best Take, Audio Magic Eraser, and Magic Editor.
Audio Magic Eraser
Magic Editor
In addition to the custom spots, a Google Pixel 8 billboard reminded Parade viewers nationwide to make their holidays picture-perfect with the Google Pixel 8.
Linear Parade Billboard
Beyond Linear, the partnership brought the high-kicking creative to Peacock over Thanksgiving weekend via the Peacock simulstream, First View in Parade & Dog Show, and Spotlight. Additionally, the spotless spots garnered even more reach across social media, going live on the NBC Facebook and Instagram accounts simultaneously as they aired in the parade, and on the Rockette’s Facebook account throughout Thanksgiving Day.
Streaming & Social
The partnership soared even
higher, as Google Pixel became the first partner to utilize NBCUniversal’s Spotlight+ – a brand-new ad innovation which enabled the custom spots to show up across all screens including linear and Peacock in digital positions, maximizing impact throughout Thanksgiving Day.
Spotlight+
Press
The best combined total audience delivery on record
28.5M
Parade Viewers Across Linear & Streaming
best combined
The
total audience delivery
on record
Across ALL Networks
Highest-Rated Entertainment Telecast of 2023 To-Date
#1
The last 3 Parades are now the Top 3 Peacock entertainment simulstreams on record
Peacock's Most
Popular Entertainment Simulstream Ever
#1
1.2M Social Interactions
Up +11% vs the 2022 Parade
Most Social Event Across All TV on Thanksgiving Day 2023
#1
*excluding sports
1.2M
Up +11%
Social Interactions
vs the 2022 Parade
Peacock entertainment simulstreams on record
The last 3 Parades are now the
Top 3
ALL
Across Networks
Magic Editor
Top Performing Video
#1
Best Take
Most Website Clicks
#1
Overall
Total Engagements
2.3M
Overall Engagement Rate
31.1%
Audio Magic Eraser
Top Performing Video
#1
Overall
Total Engagements
2M+
Overall Engagement Rate
27.8%
Exceeded engagement rate benchmarks w/ 29.02% engagement rate
Post Reactions
10K+
Overall Shares
234
Social Media Performance
for P2+ / P18-49
Ratings Increase
+2%
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