Set in modern-day America, Peacock’s highly anticipated drama series Bel-Air reimagines the beloved sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will’s complicated journey from the streets of West Philly to the gated mansions of Bel-Air.
Peacock partners amplified the series debut with custom Bel-Air creative including integrations, co-promotional spots, ad products, and experiential activations.
In-Show Integrations
Lexus integrated their priority models seamlessly within Bel-Air through a multi-episode partnership, establishing the NX as Will’s car and receiving an active integration highlighting its voice command system.
YouTube
Co-Promotion
On Superbowl Sunday, Bel-Air and the NX received prime promotion through a custom co-promotional spot featured on Lexus’ paid masthead placement on YouTube.
active integration
passive placement
passive placement
Custom Symphony Campaigns
Through custom co-promotional spots featuring star Jabari Banks, Dove Men+ Care and State Farm helped introduce the Will Smith of a new generation through key brand messaging.
Contextual Ad Products
We developed custom ad products featuring contextual creative and Jabari himself to run specifically against episodes of Bel-Air, creating a superior viewing experience for fans.
The Bel-Air Mansion Experience
During Bel-Air’s premiere weekend, Peacock partners became part of an immersive museum experience at a real-life mansion in Los Angeles, where guests “walked in Will’s sneakers,” mirroring his arrival in Bel-Air.
refresh stations +
product sampling
vehicle showcase +
guest transportation
Sponsored basketball
Skills Challenge
Stream the first three episodes of Bel-Air now, exclusively on Peacock. New episodes releasing weekly on Thursdays.
In-Show Integrations
Custom Symphony
Campaigns
Contextual Ad
Products
The Bel-Air Mansion
Experience
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