Partnership Overview Samsung and NBCUniversal joined forces to make TV history with an extraordinary, never-been-done before marketing campaign. With a multitude of customized elements airing across the portfolio that leveraged key NBCU programming and talent, Samsung and NBCU helped launch the Galaxy S10+ and showcase its features in a new and powerful way.
Samsung & NBCUniversal made headlines when they launched the new Galaxy S10+ across the NBCU portfolio including “The Tonight Show Starring Jimmy Fallon”, “TODAY”, Bravo’s “Watch What Happens Live with Andy Cohen,” Telemundo’s “La Voz,”and E!’s flagship Snapchat show “The Rundown.”
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Samsung & NBCUniversal made headlines when they launched the new Galaxy S10+ across the NBCU portfolio including “The Tonight Show Starring Jimmy Fallon”, “TODAY”, Bravo’s “Watch What Happens Live with Andy Cohen,” Telemundo’s “La Voz,” and E!’s flagship Snapchat show “The Rundown.”
NBC - The Tonight Show For the first time ever, “The Tonight Show Starring Jimmy Fallon” shot an entire episode on a Samsung S10+ using the ultra-wide camera lens that captures content exactly how it appears in person. The episode was shot out of studio with the theme “A night out in NYC with Jimmy.” Samsung created a unique viewing experience for fans by creating a bonus original episode.
Linear Elements
Digital Elements
Social Elements
1x Full-Episode Shot on Samsung Galaxy S10+
1x Lead Up + 3x BONUS In-show Mentions
Distribution of content from the episode was promoted across The Tonight Show social platforms.
Distribution of content from the episode was promoted across The Tonight Show digital platforms.
1x In-show Integration on NBC.com and YouTube (short form)
Full Samsung Episode on NBC.com and Hulu
3x Tune-In Social Posts
3x Additional Social Posts
BONUS Instagram Post from Jimmy Fallon’s Personal Handle
2x Passive Exposures + 2x BONUS
1x Active Exposure + 1x BONUS
3x Tagged Tune-In + 2x BONUS
4x BONUS Lower Third Graphics
1x Animated Billboard
BONUS Behind the Scenes Footage
BRAVO – Watch What Happens Live During the month of March, all behind the scenes footage of "Watch What Happens Live with Andy Cohen" was captured through a new lens with the Galaxy S10+. These moments were then featured weekly on the show during "Samsung Beyond WWHL Moments of the Week” segments. Additionally, custom digital content was released across Bravo digital and social platforms to coincide with the linear integrations.
1x “Samsung Beyond WWHL Moments of the Week” Integration #1
1x “Samsung Beyond WWHL Moments of the Week” Integration #2
1x “Samsung Beyond WWHL Moments of the Week” Integration #3
12x Lower Third Graphics
6x Tagged Tune-Ins
3x Animated billboards
Custom digital content shot exclusively on the Samsung Galaxy S10+, was released across Bravo digital platforms.
Custom social content, shot exclusively on the Samsung Galaxy S10+ was released across Bravo social platforms.
1x “Unboxing WWHL” Custom Shot Video with Galaxy S10+
1x YouTube “Beyond WWHL” Social Synch Video – Week #1
1x YouTube “Beyond WWHL” Social Synch Video – Week #2
1x YouTube “Beyond WWHL” Social Synch Video – Week #3
1x WWHL Podcast with Samsung Pre-roll
3x Twitter posts promoting the on-air episodes
1x Integrated episode of WWHL After Show streamed live on Twitter
TODAY Through a first of its kind experience, Samsung & “TODAY” sent “TODAY’s” social correspondent Donnadorable to SXSW to capture the excitement and behind the scenes of the festival including content through the lens of the Samsung Galaxy S10+. The footage aired during the fourth hour of “TODAY.”
1x Isopod
1x Article including round-up coverage of SWXW on TODAY.com
Custom digital content, shot exclusively on the Samsung Galaxy S10+ was released across TODAY.com to coincide with the linear integration.
Custom social content, shot exclusively on the Samsung Galaxy S10+, was released across TODAY social platforms to coincide with the linear integration.
1x Organic Instagram Story teasing SXSW coverage
1x Instagram Story featuring BTS coverage of SWXW during the festival
Sponsored Instagram post during the event
1x Facebook post of on-air cut down
1x In-Show Integration
E!'s The Rundown also made a stop at SXSW, where host Erin Lim met up with TODAY's Donnadorbale for this special episode of the show, shot exclusively on a Samsung Galaxy S10+, allowing the phone's priority features to shine in an endemic way with a mobile-first platform.
1x Full – The Rundown episode
1x E! News toss to check out The Rundown episode
The Rundown Elements
Custom social content, shot exclusively on the Samsung Galaxy S10+, was released across E!’s social platform and Erin Lim’s personal handle.
1x E! News Instagram Post
1x Instagram Post from Erin Lim’s personal handle
3x Snap Ads showcasing new features of the S10+
La Voz For the first time on “La Voz,” the Samsung Galaxy S10+ allowed fans to step into the excitement from coach Luis Fonsi’s chair across live TV and social media – giving them the ultimate vantage point and highlighting how the features of the device helped power this experience. Samsung utilized NBCUniversal’s commercial innovation capabilities with a scripted commercial launch and picture in picture experiences throughout the season. Custom social content shot exclusively on the Samsung Galaxy S10+ was released across Telemundo’s social platforms to coincide with the linear integrations.
Additional Linear Elements
La Voz Integrations
In-Show Integration #1
Instagram Story #1
Social Synch Post #1 Instagram & YouTube
Social Synch Post #2 - Instagram
In-Show Integration #2 with Scripted Commercial
Instagram Story #2
Instagram Story #3
Graphic Bump
Social Synch Post #3 – Instagram & YouTube
In-Show Integration #3
Social Synch Post #4 – Instagram & YouTube
Picture in Picture
Social Synch Post #5 – Instagram & YouTube
Social Synch Post #6 – Instagram & YouTube
Instagram Chapter Stories #4-6
In-Show Integration #4
10x Tagged Tune-Ins
3x Animated Billboards (Aired in La Voz)
6x Animated Billboards (Aired in Exalton)
6x Animated Billboards (Aired in Betty en NY)
Making the Impossible… Possible.
