PUB_Generic-Competition_Branded-Drug_Sales_Landing-Page

Does Temporary Generic Competition Have a Lasting Impact on Branded Drug Sales?

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Sales of Amrix and Its Generics Total Prescriptions

Total Prescriptions

60,000

40,000

20,000

Mylan launches at-risk, injunction issued, May '11

Jan-07

Jul-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-12

Jan-13

Jul-13

Jan-14

Jul-14

Jan-15

Jul-15

Jan-16

Jul-16

Amrix

Eloxatin

Ortho Tri-Cyclen Lo

Pulmicort Respules

Tarka

Sales of Plavix and Its Generics Total Prescriptions

Plavix

Total Prescriptions

Jan-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-07

Jan-06

Jul-06

Jan-05

Jul-05

Jan-04

Jul-04

Apotex launches at-risk, injunction issued, Aug '06

Sales of Tarka and Its Generics Total Prescriptions

Total Prescriptions

150,000

100,000

50,000

Jan-04

Jan-05

Jul-05

Jan-06

Jul-06

Jan-07

Jul-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-12

Jan-13

Jul-13

Jul-04

Jan-14

Jul-14

Jan-15

Glenmark launches at-risk, Jun '10

Injunction issued, Sep '11

Sales of Pulmicort Respules and Its Generics Total Prescriptions

Total Prescriptions

600,000

400,000

200,000

Jan-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-12

Jan-13

Jul-13

Jan-14

Jul-14

Jan-15

Jul-15

Jan-16

Jul-16

Jul-07

Jan-06

Jul-06

Jan-05

Jul-05

Jan-04

Jul-04

Teva re-enters market, Dec '09

Teva launches at-risk, temporary restraining order issued, Nov '08

Sales of Ortho Tri-Cyclen Lo and Its Generics Total Prescriptions

Total Prescriptions

750,000

500,000

250,000

Jan-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-12

Jan-13

Jul-13

Jan-14

Jul-14

Jan-15

Jul-15

Jul-07

Jan-06

Jul-06

Jan-04

Jul-04

Jan-05

Jul-05

Teva launches at-risk, agrees to stop selling generic version, Jul '09

Sales of Eloxatin and Its Generics Total Prescriptions

Total Prescriptions

750

500

250

Jan-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

Jan-11

Jul-11

Jan-12

Jul-12

Jul-07

Sales of generic Eloxatin stop, Jun '10

Generics launch at-risk, Aug '09

Jan-06

Jul-06

Jan-05

Jul-05

Jan-04

Jul-04

Total

Pulmicort Respules

Total Generic

Total

Ortho Tri-Cyclen Lo

Total Generic

Total

Amrix

Total Generic

Total

Eloxatin

Total Generic

Total

Tarka

Total Generic

Total

Plavix

Total Generic

Pulmicort Respules

Plavix

Ortho Tri-Cyclen Lo