Does Temporary Generic Competition Have a Lasting Impact
on Branded Drug Sales?
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Sales of Amrix and Its Generics
Total Prescriptions
Total Prescriptions
60,000
40,000
20,000
0
Mylan launches at-risk, injunction issued, May '11
Jan-07
Jul-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Jul-15
Jan-16
Jul-16
Amrix
Eloxatin
Ortho
Tri-Cyclen Lo
Pulmicort
Respules
Tarka
Sales of Plavix and Its Generics
Total Prescriptions
Plavix
Total Prescriptions
3M
2M
1M
0
Jan-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-07
Jan-06
Jul-06
Jan-05
Jul-05
Jan-04
Jul-04
Apotex launches at-risk, injunction issued, Aug '06
Sales of Tarka and Its Generics
Total Prescriptions
Total Prescriptions
150,000
100,000
50,000
0
Jan-04
Jan-05
Jul-05
Jan-06
Jul-06
Jan-07
Jul-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jul-04
Jan-14
Jul-14
Jan-15
Glenmark launches at-risk, Jun '10
Injunction issued, Sep '11
Sales of Pulmicort Respules and Its Generics
Total Prescriptions
Total Prescriptions
600,000
400,000
200,000
0
Jan-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Jul-15
Jan-16
Jul-16
Jul-07
Jan-06
Jul-06
Jan-05
Jul-05
Jan-04
Jul-04
Teva re-enters market, Dec '09
Teva launches at-risk, temporary restraining
order issued, Nov '08
Sales of Ortho Tri-Cyclen Lo and Its Generics
Total Prescriptions
Total Prescriptions
750,000
500,000
250,000
0
Jan-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Jul-15
Jul-07
Jan-06
Jul-06
Jan-04
Jul-04
Jan-05
Jul-05
Teva launches at-risk, agrees to stop selling generic version, Jul '09
Sales of Eloxatin and Its Generics
Total Prescriptions
Total Prescriptions
750
500
250
0
Jan-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jul-07
Sales of
generic Eloxatin stop, Jun '10
Generics launch at-risk, Aug '09
Jan-06
Jul-06
Jan-05
Jul-05
Jan-04
Jul-04
Total
Pulmicort Respules
Total Generic
Total
Ortho Tri-Cyclen Lo
Total Generic
Total
Amrix
Total Generic
Total
Eloxatin
Total Generic
Total
Tarka
Total Generic
Total
Plavix
Total Generic
Pulmicort
Respules
Plavix
Ortho
Tri-Cyclen Lo