PAID CONTENT
Increase in black elderberry supplement sales over the last two years as consumers put immune support first1
Supporting the
Immune System with
Black Elderberry
Elderberry by the numbers:
Expected 2021
sales growth for
black elderberry
supplements
Types of
elderberries
grown
worldwide
Gold standard and full
of crucial antioxidants
that support immune health:
European Haschberg
Black Elderberry
200%
38.5%
30
1
1
30
38.5%
200%
References: 1. Immune Health Special Report. Nutrition Business Journal. 2020.
Why Your Brand Needs DTC eCommerce
The Evolving World
of Online Shopping
A balanced oral microbiome supports:
It’s all connected!
Shoppers are most likely to discover new online retailers through friends/family, social media and search engines:
Streptococcus
mutans
Candida
albicans
Biofilms are hideouts for bacteria, yeasts, fungi and parasites
If left alone, plaque biofilm can lead to cavities, gingivitis and periodontitis
That fuzz is biofilm:
Dental plaque is a buildup of
microorganisms called a biofilm
Used regularly together, they:
Remove plaque, whiten and keep teeth smooth and clean all day
Support periodontal and gingival health
Serve up antioxidant and tissue-soothing activity suitable for sensitive teeth
Support oral microbiome balance for
whole-body health
DTC enablement—turnkey ecommerce offerings include:
• Site design, development and management.
• Seamless order fulfillment via proprietary
tech stack and 3PL services.
• Fully integrated commerce solutions within
social platforms.
• Customer and performance data.
Two-Step Dentceutical Solution
®
Consumers demand online options; accelerate360 makes it easy.
In the rapidly evolving online shopping landscape, statistics show that direct-to-consumer (DTC) sales are the future for businesses. The natural products industry is no exception with ecommerce sales in the U.S. on track to exceed $200 billion by 2024, according to Insider Intelligence. But building and managing a DTC site can be complex and time-intensive—so accelerate360 makes it easy. accelerate360’s DTC platform enablement offers turnkey solutions centered around simplicity, speed to market and scalability to streamline online business and help brands stay current in the dynamic online shopping environment.
Consumers' shopping habits have shifted and changed rapidly in a few short years. How they shop and where they shop online have evolved.*
discover new online retailers from friends and/or family.
33%
discover new online retailers through Facebook and/or search engines.
31%
Consumers are using social media to research and buy products nearly as much as they are for entertainment and messaging:
browse or
search for products.
57%
research
new products
to buy.
48%
Social media purchasing has increased among younger shoppers—from April 2022 to April 2023:
buy products seen on social media at another retailer.
33%
buy products through
social media platforms.
27%
GenZ
social media purchasers
grew from
22% to 29%.
Millennial
social media purchasers
grew from
23% to 26%.
* Source: ShopperScape Evolving Online Landscape Deep Dive, April 2023
The Benefits of
DTC eCommerce
• Channel expansion: enable conversion when, where and how consumers engage.
• Revenue: showcase your brand's total
portfolio of product.
• First-party data: connect directly with
consumers and mine insights to leverage
across the business.
• Launching new SKUs: gain consumer feedback and refine new SKUs before approaching retailers.
• Customization: offer personalized products
for consumers.
• Clearance: closeout sales before product
expiration.
• Marketing expansion: access performance marketing capabilities and conversion tools within social media channels.
• Retail sell-in enabler: demonstrate consumer
reaction and your brand's marketing strategy.
discover new online retailers from friends and/or family.
33%
DTC eCommerce removes the barrier between consumers and brands, allowing deeper customer insights, access to social commerce, platform integrations and more:
Creating a DTC site for your brands doesn’t have to be overwhelming. accelerate360’s vertically integrated solution helps brands accelerate growth and ignite discovery and inspiration with minimal lift:
DTC Sites That Accelerate and
Ignite
1)
Flexible solution stack—for brands with a traditional brick-and-mortar footprint:
2)
• IT and web development.
• Data and analytics.
• Social commerce and integrations.
• Warehousing, shipping and logistics.
• Customer service.
• Finance and accounting.
Scalable fulfillment solutions— powerful logistics network and capabilities streamline your online order fulfillment process:
3)
• Fully integrated from the point of order
to picking, packing and shipping.
• Data transparency covering product sales,
trends and order-specific information.
• Improved business—ship to 97% of U.S.
consumers within 2 days.
• Quality assurance—reduce order defect rates,
increase consumer satisfaction.
so you don’t have to. The company's expertise delivers brand experiences and growth with a fully outsourced, vertically integrated model and a suite of custom services that require minimal lift. And a consumer-first approach gives businesses the added benefit of 1P data that unlocks CRM and allows for one-on-one relationships. accelerate360 is your end-to-end execution partner, ready to put their experience to work for your brand.
Expertise, Ease and Consumer-Centric Service
accelerate360 has tested, optimized and learned,
accelerate360 is your end-to-end execution partner, ready to put their experience to work for your brand.
To learn more, please contact
Mike Hornigold, Head of eCommerce.